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Public Diplomacy 2.0 and the Social Media

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Book cover Public Spheres and Mediated Social Networks in the Western Context and Beyond

Part of the book series: Palgrave Global Media Policy and Business ((GMPB))

Abstract

This chapter addresses how the social media have become a more profound force in shaping international values throughout the wider diplomatic community. It examines the changing nature of public and cultural diplomacy (PCD) within the context of evolving global communications. It also considers the extent to which the social media may facilitate the use of new ‘currencies’ of dialogue, outreach and propagation of opinion as key bargaining tools. It concludes by considering whether such employment of soft power really equates to a democratisation of foreign policies, or rather, reflects a reconfiguration of elite interests within the international order.

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Notes

  1. 1.

    It should also be noted that other nation-states such as Sweden and Switzerland have developed sophisticated public diplomacy 2.0 policies.

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Authors and Affiliations

  1. Department of Sociology, City University, London, UK

    Petros Iosifidis

  2. Politics and International Relations, London Metropolitan University, London, UK

    Mark Wheeler

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  1. Petros Iosifidis
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  2. Mark Wheeler
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Iosifidis, P., Wheeler, M. (2016). Public Diplomacy 2.0 and the Social Media. In: Public Spheres and Mediated Social Networks in the Western Context and Beyond. Palgrave Global Media Policy and Business. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-41030-6_7

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