Smart Decision-Making and Productivity in the Digital World: The Case of PATAmPOWER
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In today’s “Big Data” era, data-driven decisions can create and sustain competitive advantage. The travel and tourism sector with over a billion International Visitor Arrivals annually spending over $1 trillion generates a tremendous amount of data. PATAmPOWER, a Data as a Service (DaaS) software platform, was created to aggregate data about the Asia Pacific visitor economy, which includes indicators about visitor arrivals, origin markets, expenditure, accommodation, aviation, digital engagement and forecasts. Developed as a membership benefit by the Pacific Asia Travel Association (PATA), PATAmPOWER makes data available on demand, 24/7 in a one-stop-shop environment, obtained from credible and trusted sources, to help improve productivity, provide immediate insights and ultimately enable faster and smarter decisions. PATAmPOWER is interactive and user-friendly enabling the dynamic selection of indicators that users can download, export and share. The future value can be scaled to Software as a Service (SaaS) by creating customized data platforms.