Abstract
There is an irreversible trend toward the criticality of big data analytics’ capability and exercise thereof so that rather than exclusive use of traditional ‘data-driven decision-making’ approaches, sustainable—organizational—excellence will often demand focus on more computationally intensive data and information generation, collection, extraction, and interpretive procedures that—when added to traditional data-driven methods—yield the area of sustainable enterprise excellence referred to as enterprise intelligence and analytics.
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Sindakis, S. (2017). Applying Data Analytics for Innovation and Sustainable Enterprise Excellence. In: Carayannis, E., Sindakis, S. (eds) Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-37879-8_11
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DOI: https://doi.org/10.1057/978-1-137-37879-8_11
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