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The Formation of the Coalition

  • Judi Atkins
Chapter
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Part of the Rhetoric, Politics and Society book series (RPS)

Abstract

This chapter examines the strategies of unity and distinctiveness employed by the Conservatives and Liberal Democrats during the bargaining stage and shortly after the formation of the Coalition. The first section outlines the parties’ manifesto pledges in the areas of higher education, constitutional reform, Europe and foreign policy. In doing so it highlights the points of overlap and division, and considers how these were resolved in the Coalition’s Programme for Government. The chapter then analyses the rhetoric of senior Coalition politicians, showing that they mobilized the principles of freedom, fairness and responsibility to foster ideological identification. The partners also appealed to the ‘national interest’ to quell intra-party dissent, and they employed identification through antithesis to unite their audience against the ‘fiscally irresponsible’ Labour Party.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Judi Atkins
    • 1
  1. 1.Coventry UniversityCoventryUK

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