Loving: Emotional Movements

Part of the Studies in Childhood and Youth book series (SCY)


This chapter presents an analysis of the aesthetic organisation of commercial environments and objects of early childhood. The aim is to demonstrate the role aesthetic organisation plays in the shaping of the particular understanding of ‘the young child’ as loveable. I purposefully start the analysis of the teleoaffective structuration of child caring with the quality of the young child as loveable, because knowing ‘the child’ in this way operates as such a resounding cultural obviousness, that it renders examination almost redundant, and because the loving quality of the young child serves as an ‘anchor’ for other elements in the teleoaffective structure, including those of protecting and purifying, around which pecuniary value is created. Elements of the aesthetic of early childhood outlined in this chapter, and found in the commercial world of young children and child caring, include the use of colours and colour schemes, the definition of ‘cute’ objects, designed as play mates for children and used as affective devices targeting adults, and conventions in the visual representation of young children. I close with a discussion on the use of certain kinds of objects in practices of personal life lovemaking. In and through these various practices, ‘the young child’ is known as lovable, not only in the privacy of family life, but as a signifier in a broader generational and symbolic culture of childhood.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.Keele UniversityNewcastleUK

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