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Promoting a Harmonious Society through CCTV’s Music-Entertainment Television Programming

  • Lauren Gorfinkel

Abstract

In this chapter, I investigate how China Central Television’s (CCTV) music-entertainment programs produce the idea of harmony and of building a harmonious society. I first discuss the official Chinese rhetoric of harmony and the important role of the media, particularly entertainment forms, in disseminating party-state visions and ideologies. I then present three in-depth case studies that highlight different ways music videos and live music-entertainment programs are constructing and promoting the concept of a harmonious society for different target audiences. With a special focus on programming in the years leading to the Beijing Olympic Games in 2008, I argue that harmony is presented in a spectrum of hard and soft ways. Fairly hardened productions imply that a harmonious society on a domestic level will ensue if Communist cadres and Chinese citizens more generally adhere to the party-set codes and principles. At another extreme, in programs produced for international audiences, a harmonious society is constructed as a soft and open celebration of cosmopolitanism, global cooperation, cross-cultural exchange, with mutual respect. The discourse of harmony is also used to overtly and subtly promote other party-state policies and ideologies such as Hu Jintao’s Eight Do’s and Eight Don’ts, the one-China policy, and the principle of peaceful coexistence.

Keywords

Communist Party Chinese Communist Party Moral Code Music Video Harmonious Society 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Joseph Tse-Hei Lee, Lida V. Nedilsky, and Siu-Keung Cheung 2012

Authors and Affiliations

  • Lauren Gorfinkel

There are no affiliations available

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