Asian Perceptions of American Soft Power

  • Marshall M. Bouton
  • Gregory G. Holyk
Part of the Palgrave Macmillan Series in Global Public Diplomacy book series (GPD)


Despite numerous challenges to its supremacy and a financial crisis that has significantly weakened its economy, the United States remains unmatched in terms of its economic and military hard power. The financial crisis that began in 2008 has increased China’s already considerable regional economic clout and expectations that it will take a greater leadership role in Asia. However, although the United States has suffered setbacks in terms of perceptions of its economic capabilities and competence, the attractiveness of the US.-led economic model is still strong, not to mention that China continues to lag far behind the United States in its political and diplomatic attractiveness.1 Still, concerns about U.S. leadership capabilities and competence cannot be ignored.


Power Index Popular Culture Soft Power Humanitarian Assistance Feeling Thermometer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Sook Jong Lee and Jan Melissen 2011

Authors and Affiliations

  • Marshall M. Bouton
  • Gregory G. Holyk

There are no affiliations available

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