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Asian Perceptions of American Soft Power

  • Marshall M. Bouton
  • Gregory G. Holyk
Part of the Palgrave Macmillan Series in Global Public Diplomacy book series (GPD)

Abstract

Despite numerous challenges to its supremacy and a financial crisis that has significantly weakened its economy, the United States remains unmatched in terms of its economic and military hard power. The financial crisis that began in 2008 has increased China’s already considerable regional economic clout and expectations that it will take a greater leadership role in Asia. However, although the United States has suffered setbacks in terms of perceptions of its economic capabilities and competence, the attractiveness of the US.-led economic model is still strong, not to mention that China continues to lag far behind the United States in its political and diplomatic attractiveness.1 Still, concerns about U.S. leadership capabilities and competence cannot be ignored.

Keywords

Power Index Popular Culture Soft Power Humanitarian Assistance Feeling Thermometer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Chicago Council on Global Affairs, Implications of the Financial Crisis for Soft Power in East Asia, report of a workshop hosted by the Chicago Council on Global Affairs and the East Asia Institute (Chicago IL: Chicago Council on Global Affairs, November 2009).Google Scholar
  2. 2.
    Joseph S. Nye Jr, Soft Power: The Means to Success in World Politics (New York: PublicAffairs, 2004).Google Scholar
  3. 3.
    Joseph S. Nye Jr, “Soft Power,” Foreign Policy 80 (1990): 166.Google Scholar
  4. 4.
    Gary W. Jenkins, “Soft Power, Strategic Security and International Philanthropy,” in Amos N. Guiora (ed.), Top Ten Global Justice Review Articles (Oxford and New York: Oxford University Press, 2008), pp. 391–453.Google Scholar
  5. 5.
    Takeshi Matsuda, Soft Power and its Perils: US Cultural Policy in Early Postwar Japan and Permanent Dependency (Stanford CA: Stanford University Press, 2007), p. 2.Google Scholar
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    Joshua Kurlantzick, Charm Offensive: How China’s Soft Power is Transforming the World (New Haven, CT: Yale University Press, 2007), p. 33.Google Scholar
  7. 8.
    Christopher B. Whitney and David Shambaugh, Soft Power in Asia: Results of a 2008 Multinational Survey of Public Opinion (Chicago IL: Chicago Council on Global Affairs, in partnership with the East Asia Institute, 2009).Google Scholar

Copyright information

© Sook Jong Lee and Jan Melissen 2011

Authors and Affiliations

  • Marshall M. Bouton
  • Gregory G. Holyk

There are no affiliations available

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