Distributing Asian Cinema, Past and Present: Definitions from DVD Labels

  • Jonathan Wroot


This chapter concerns the definition of Asian cinema, through Arrow Video, Terracotta, and Third Window Films—all UK-based independent film distributors. Arrow locates predominantly Japanese films within its catalogue of world cinema, and emphasizes their status as “art” or “cult.” Terracotta has focused on directors and genres from Hong Kong, Taiwan, Vietnam, and the Philippines. Third Window’s Asian film releases are predominantly from South Korea and Japan, with the majority from the latter. However, the label has recently moved into production to help bring a new range of titles to the UK, and not just re-release older titles (as is the case with many Arrow releases). This chapter will therefore demonstrate the competing perceptions and definitions of Asian cinema within the UK consumer market.


Distribution World cinema Asian cinema DVD labels 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Jonathan Wroot
    • 1
  1. 1.University of GreenwichLondonUK

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