The term poch@ (or pocho, or pocha) has traditionally meant “cultural traitor." But, more recently, producers of pop culture have reclaimed it as a term of resistance. This chapter describes the term's Nahuatl origin and shows how it is being used as a decolonizing tool in contemporary contexts.
- Anzaldúa, Gloria. Borderlands: The New Mestiza/La Frontera. San Francisco: Spinsters/Aunt Lute, 1987. Print.Google Scholar
- Baca, Damián. Mestiz@ Scripts, Digital Migrations and the Territories of Writing. New York: Palgrave Macmillan, 2008. Print.Google Scholar
- Barbershop. MGM Home Entertainment, 2002.Google Scholar
- Besa, Andy. Inclusiveness, Exclusivity and Mistaken Identity. AcademiadeCruz.com. 2011, March 21. Web. March 27, 2015.Google Scholar
- Drew, Julie. Cultural Composition: Stuart Hall on Ethnicity and the Discursive Turn. In Race, Rhetoric, and the Postcolonial, eds. Gary A. Olson and Lynn Worsham, 205–239. Albany: State University of New York Press, 1999. Print.Google Scholar
- Enoch, Jessica. Changing Research Methods, Changing History: A Reflection on Language, Location, and Archive. Composition Studies 38, no. 2 (2010): 47–73. Print.Google Scholar
- Fanon, Frantz. Black Skin, White Masks, 1967. Print.Google Scholar
- Freire, Paulo. Pedagogy of the Oppressed. New York: Bloomsbury Publishing, 2000.Google Scholar
- Gómez-Peña, Guillermo. Dangerous Border Crossers: The Artist Talks Back. London: Routledge, 2000. Print.Google Scholar
- Guzmán, Romeo. Pocho in Greater Mexico’s Romeo Guzman. AcademiaDeCruz.com. 2011, March 11. Web, pochoingreatermexico.wordpress.com. March 27, 2015.
- Juárez, Marissa. A Chicana Feminist Reflection on What it Means to be Pocha. AcademiaDeCruz.com. 2011, May 20. Web. March 27, 2015.Google Scholar
- Kelly, Casey R. Détournement, Decolonization, and the American Indian Occupation of Alcatraz Island (1969–1971). Rhetoric Society Quarterly 44, no. 2 (2014): 168–190. Print.Google Scholar
- Licona, Adela C. Zines in Third Space: Radical Cooperation and Borderlands Rhetoric. Albany: State University of New York Press, 2012. Print.Google Scholar
- Lunsford, Andrea A. Toward a Mestiza Rhetoric: Gloria Anzaldúa on Composition and Postcoloniality. Journal of Advanced Composition 18, no. 1 (1998): 1–27. Print.Google Scholar
- Martinez, Aja Y. ‘The American Way’: Resisting the Empire of Force and Color-Blind Racism. College English 71, no. 6 (2009): 584–595. Print.Google Scholar
- Martinez, Aja Y. Three Generations Pocha. AcademiaDeCruz.com. 2011, March 31. Web. March 27, 2015.
- Martínez, Natalie. Poch@ as Queer Racial Melancholia. AcademiaDeCruz.com. 2011, June 7. Web. March 27, 2015.Google Scholar
- Medina, Cruz, ed. Academia de Cruz Medina. www.academiadecruz.com. Web.
- Medina, Cruz. Tweeting Collaborative Identity: Race, ICTs and Performing Latinidad. In Communicating Race, Ethnicity, and Identity in Technical Communication, eds. Miriam Williamson and Octavio Pimentel, 63–86. Amityville: Baywood Publishing, 2014. Print.Google Scholar
- Medina, Cruz. Reclaiming Poch@ Pop: Examining the Rhetoric of Cultural Deficiency (Latino Pop Culture Series). New York: Palgrave Macmillan, 2015. Print.Google Scholar
- Mejía, Jaime Armín. Rhetoric of Aztlán. Rhetoric Society of America, San Antonio, TX, 2014 May. Conference presentation.Google Scholar
- Mi Familia: My Family. New Line Home Video, 1995.Google Scholar
- Mignolo, Walter D. Delinking. Cultural Studies 21, no. 2. (2007): 449–514. Print.Google Scholar
- Moraga, Cherrie, and Gloria Anzaldúa, eds. This Bridge Called My Back: Writings by Radical Women of Color. New York: Kitchen Table, Women of Color Press, 1983. Print.Google Scholar
- Newcomb, William W. A Reappraisal of the “Cultural Sink” of Texas. Southwestern Journal of Anthropology 12, no. 2 (1956): 145–153. Print.Google Scholar
- Paredes, Américo, and Richard Bauman. Folklore and Culture on the Texas-Mexican Border. Austin, TX: CMAS Books, Center for Mexican American Studies, University of Texas at Austin, 1993. Print.Google Scholar
- Powell, Malea. Rhetorics of Survivance: How American Indians Use Writing. College Composition and Communication (2002): 396–434.Google Scholar
- Powell, Malea. Dreaming Charles Eastman: Cultural Memory, Autobiography, and Geography in Indigenous Rhetorical Histories. In Beyond the Archives: Research as a Lived Process, eds. Kirsch and Rohan, 115–128. Carbondale: Southern Illinois University Press, 2008. Print.Google Scholar
- Reynoso, Enrique. Phenomenology and Etymology of a Fresa. AcademiaDeCruz.com. 2011, March 23. Web. March 27, 2015.Google Scholar
- Rodriguez, Richard. Hunger of Memory: The Education of Richard Rodriguez: An Autobiography. Boston: D. R. Godine, 1982. Print.Google Scholar
- Ruecker, Todd. Here They Do This, There They Do That: Latinas/Latinos Writing Across Institutions. College Composition and Communication 66, no. 2, 2014. Print.Google Scholar
- Smith, Linda Tuhiwai. Decolonizing Methodologies: Research and Indigenous Peoples. New York: Zed Books, 1999.Google Scholar
- Smitherman, Geneva. Black Talk: Words and Phrases from the Hood to the Amen Corner. Boston: Houghton Mifflin, 2000. Print.Google Scholar
- Spivak, Gayatri Chakravorty. Can the Subaltern Speak? In Marxism and the Interpretation of Culture, eds. Cary Nelson and Laurence Grossberg, 217–313. Chicago: University of Illinois Press, 1988. Print.Google Scholar
- Thiong’O, Ngugi Wa. Decolonizing the Mind: The Politics of Language in African Literature. London: J. Currey, 1986.Google Scholar
- Velasco, Juan. Hunger of Memory. Latino/a Literature in the Classroom: 21st Century Approaches to Teaching, ed. Frederick Aldama, 291–294. New York: Routledge, 2015. Print.Google Scholar
- Villanueva, Victor. Bootstraps: From an American Academic of Color. Urbana, IL: National Council of Teachers of English, 1993. Print.Google Scholar
- Villanueva, Victor. On the Rhetoric and Precedents of Racism. College Composition and Communication 50 (1999): 645–661. Print.Google Scholar
- Villarreal, José A. Pocho. Garden City, NY: Doubleday, 1959. Print.Google Scholar
- Wilson, William E. A Note on ‘Pochismo’. The Modern Language Journal 30, no. 6 (1946): 345–346. Print.Google Scholar
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 2.5 International License (http://creativecommons.org/licenses/by-nc/2.5/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
The images or other third party material in this chapter are included in the chapter's Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the chapter's Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder.