Promotion and Reward

  • Kathryn Hurlock
Part of the The New Middle Ages book series (TNMA)


This chapter looks at the ways in which pilgrimage was promoted in Wales: who organised and directed formal promotion; how information was disseminated more informally; how pilgrimage sites developed their offerings in order to make themselves more attractive; and how effective offering indulgences to pilgrims was as a means of getting them to engage in pilgrimage activity. It considers what attractions sites acquired in order to make themselves more desirable to pilgrims, and how this compared to wider European patterns of shrine development.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Kathryn Hurlock
    • 1
  1. 1.Manchester Metropolitan UniversityManchesterUK

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