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Introduction

  • Lydia Martens
Chapter
Part of the Studies in Childhood and Youth book series (SCY)

Abstract

In the Introduction to Childhood and Markets, I provide a rationale for the focus on young children, parents and the business of child caring. Scholarship on children, childhood and consumer culture has not shown much interest in the youngest of children; toddlers, babies, and even those yet to be born. Here, I present an argument for why it is important to do so. Focussing on the practice of child caring, I argue, not only enables theoretical innovation, but also offers tools for attending to the complex interconnections and cultural work that bring the value of a range of commodities in line with the value of children. The final section provides an overview of the book’s content.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.Keele UniversityNewcastleUK

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