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Experiences with multimedia teleshopping applications over a broadband network — The project ESSAI

  • Daniel Felix
  • Ettore Paolillo
  • Franco Mercalli
  • Yung-Shain Wu
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 1044)

Abstract

In the framework of the RACE Programme of the European Union on advanced communications, the project ESSAI — Experimental Service Sale Automation on an IBC Network, has investigated the issues related to the provision of Teleshopping Services for services and goods based on a broadband communication infrastructure.

The Project ESSAI has focused on a very broad spectrum of issues spanning the identification of the users' requirements, the assessment of the different architectural and technological options for the provision of the teleshopping service, the analysis of costs and benefits of teleshopping in different market segments and the definition of a methodology for the assessment of the users' acceptance.

Most importantly, ESSAI has designed and developed two demonstrators of the proposed teleshopping system and has operated them during three extended service usage trials. In these trials experimental, but “real”, teleshopping services were offered to real users who could buy services and goods in the areas of entertainment and travel, tourism and transportation through the system. The assessment of users' acceptance of the ESSAI system and service during these different trials has enabled the evaluation of the market potential for network-based teleshopping services and the definition of a suitable market introduction strategy in view of the forthcoming availability of the first commercial IBC (Integrated Broadband Communication) services throughout Europe.

This paper presents some of the most relevant technical results of ESSAI and reports the experience gained with real users in the public service usage trials. Many of the issues addressed here are considered crucial for a successful deployment of teleshopping services as soon as commercial IBC services become available.

Keywords

Payment Card Multimedia Database Debit Card Physical Configuration Broadband Communication 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Key Words

AAL

ATM Adaptation Layer

ASPA

Association of Swiss PTT and Ascom

ATM

Asynchronous Transfer Mode

ESSAI

Experimental Service Sales Automation on an IBC network

EXPLOIT

Exploitation of an ATM Technology Testbed for Broadband Experiments and Applications

IBC

Integrated Broadband Communication

MMI

Man-Machine Interface

NNI

Network-Node Interface

PDH

Plesiochronous Digital Hierarchy

RACE

Research and development on Advanced Communications in Europe

TCP/IP

Transmission Control Protocol/Internet Protocol

TS-TE

Teleshopping Terminal

TTT

Travel, Tourism and Transportation

UNI

User-Network Interface

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References

  1. [1]
    Deliverable 6 of the RACE Project R2029-ESSAI: First Demonstrator Specification, 31st December 1992Google Scholar
  2. [2]
    Deliverable 27 of the RACE Project R2061-EXPLOIT: Enhanced ATM Platform, 31st May 1995Google Scholar
  3. [3]
    Deliverable 9 of the RACE Project R2029-ESSAI: Second Demonstrator Specification, 28th February 1994Google Scholar
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    Bieber M., Isakowitz T., Designing Hypermedia Applications, Communication of the ACM 38, 8th August 1995Google Scholar
  5. [5]
    Maino D., Mercalli F., Negrini R., A Multimedia Database for an Advanced Teleshopping Application, 3rd International Symposium on Database Systems for Advanced Applications, Taejong (Korea), April 1993Google Scholar
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    Garzotto F., Paolini P., Schwabe D., HDM — A Model for the Design of Hypertext Applications, ACM Transactions on Information Systems 11, 1st January 1993.Google Scholar
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    Felix, D. and Krueger, H.: ESSAI — Interactive Sales System on an IBC-Network. Proceedings of HCI'93 (5th International Conference on Human-Computer-Interaction), Orlando. Elsevier, Amsterdam 1993Google Scholar
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    Stulzer, W. and Felix, D.: Gestalterische und ergonomische Anforderungen an das Terminal. Unpublished, ETH Zurich, 1992Google Scholar
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    Steiger, P. and Ansell Suter, B.: Experiences with an Interactive Information Kiosk for Casual Users. In: Bischofberger, W. R. and Frei, H.P. (Eds.): Computer Science Research at UBILAB, UVK Informatik, Konstanz 1994Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 1996

Authors and Affiliations

  • Daniel Felix
    • 1
  • Ettore Paolillo
    • 2
  • Franco Mercalli
    • 3
  • Yung-Shain Wu
    • 4
  1. 1.ETHZ (CH)Switzerland
  2. 2.COSI srl (I)Italy
  3. 3.Centro di Cultura Scientifica A. Volta (I)Italy
  4. 4.Ascom Tech AG (CH)Switzerland

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