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A Study of Young User Preferences for Form and Colour as an Influential Design Attribute

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Design in the Era of Industry 4.0, Volume 3 (ICORD 2023)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 346))

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Abstract

The increase in technology and usage of smart wearables has led to the need in understanding user preferences. The form structure and colours play a major role in buying and understanding the design preferences of the users. Using different qualitative and quantitative research methodologies such as online survey, ranking method, card sorting and digital flexible modelling, the study reveals that most of the young users preferred formal and minimal designs which had less buttons and more features such as call answering, messaging and better health tracking. Choosing minimal colours such as shades of black and grey.

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References

  1. Anggraini, N., Kaburuan, E.R., Wang, G., Jayadi, R.: Usability study and users’ perception of smartwatch: study on Indonesian customer. Procedia Comput. Sci. 161, 1266–1274 (2019). ISSN 1877-0509

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Author information

Authors and Affiliations

  1. Department of Industrial Design, Unitedworld Institute of Design, Karnavati University, Gandhinagar, Gujarat, India

    Brajesh Dhiman, Rajshree Rathore, Tanushree Dey & Vinay Kumar

Authors
  1. Brajesh Dhiman
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  2. Rajshree Rathore
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  3. Tanushree Dey
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  4. Vinay Kumar
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Corresponding author

Correspondence to Brajesh Dhiman .

Editor information

Editors and Affiliations

  1. Centre for Product Design and Manufacturing, Indian Institute of Science, Bengaluru, Karnataka, India

    Amaresh Chakrabarti

  2. Centre for Product Design and Manufacturing, Indian Institute of Science, Bengaluru, Karnataka, India

    Vishal Singh

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© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Dhiman, B., Rathore, R., Dey, T., Kumar, V. (2023). A Study of Young User Preferences for Form and Colour as an Influential Design Attribute. In: Chakrabarti, A., Singh, V. (eds) Design in the Era of Industry 4.0, Volume 3. ICORD 2023. Smart Innovation, Systems and Technologies, vol 346. Springer, Singapore. https://doi.org/10.1007/978-981-99-0428-0_9

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  • DOI: https://doi.org/10.1007/978-981-99-0428-0_9

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-99-0427-3

  • Online ISBN: 978-981-99-0428-0

  • eBook Packages: EngineeringEngineering (R0)

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