Abstract
Modern neuroscience has advanced to embrace the study of cognitive processes of aesthetics in recent times. Design as a discipline from its inception had laid emphasis on academic pursuit of aesthetics. While design approaches solutions to ill-defined problems through a creative and user-centric process, the aesthetic delight of the designed solutions is one of the primary goals of a designer’s pursuit. Interestingly, the pursuit of aesthetics, called ‘Sundaram’ in Sanskrit language, had also been the central goal of the cultural pursuits in India as famously expressed in ‘Satyam Shivam Sundaram’. This paper argues that there is a sociocultural need to place emphasis on education of aesthetics as it has immense benefits for social good. In search of models which can be operationalised in design pedagogy, this paper discusses prevalent neurocognitive models of aesthetics and identifies gaps in them. This paper then proposes a yogic neurodesign framework that can fulfil the gaps in prevalent models. The proposed yogic framework looks at the culmination of mind into the enjoyment of aesthetics as expressed in ‘Soundarya Lahari’ by Shankaracharya. Drawing upon the ancient yogic literature and modern neuroscientific findings, this paper presents a framework for the education of aesthetics using yogic neurodesign, especially keeping sociocultural benefits of aesthetics education in view.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Simon, H.A.: The science of design: creating the artificial. Des. Issues 4(1/2), 67 (1 Jan, 1988). MIT Press
Curriculum Theory as a Prayerful Act (1995), pp. 157–165 (2007)
Rashid, A., Donald, B.J.M., Hashmi, M.S.J.: Evaluation of the aesthetics of products and integration of the findings in a proposed intelligent design system. J. Mater. Process. Technol. 153–154, 380–385 (1 Nov, 2004). Elsevier
Swilley, E.: Aesthetic technology: scale development and measurement. Int. J. Technol. Mark. 7(3), (1 Jan, 2012). Inderscience Publishers
Hoyer, W.D., Stokburger-Sauer, N.E.: The role of aesthetic taste in consumer behavior. J. Acad. Mark. Sci. 40(1), 167–180, (8 July, 2011). Springer Nature
Ulrich, K.T.: Design is everything?: Design is everything?. J. Prod. Innov. Manage. 28(3), 394–398, (7 March, 2011). Wiley
Myszkowski, N., Zenasni, F.: Individual differences in aesthetic ability: the case for an aesthetic quotient. Front. Psychol. 7, (1 Jan, 2016) Frontiers Media S.A.
Lankford, E.L.: Aesthetic experience in constructivist museums. J. Aesthetic Educ. 36(2), (1 Jan, 2002). University Of Illinois Press
Cupchik, G.C., Laszlo, J.: Emerging visions of the aesthetic process: psychology, semiology and philosophy. J. Aesthetics Art Criticism 53(4), (1 Jan, 1995). Oxford University Press
Cupchik, G.C., Winston, A.S.: Confluence and divergence in empirical aesthetics, philosophy, and mainstream psychology, (1996)
Apter, M.J.: Reversal theory, cognitive synergy and the arts, pp. 411–426 (1984)
Kringelbach, M.L., Berridge, K.C.: The affective core of emotion: linking pleasure, subjective well-being, and optimal metastability in the brain. Emot. Rev. 9(3), 191–199 (15 Jun, 2017). SAGE Publishing
LaRock, E.: Why neural synchrony fails to explain the unity of visual consciousness, (2006)
Singh, P., Haria, J.: A review of yoga programs for four leading risk factors of chronic diseases. ACADEMICIA Int. Multi. Res. J. 11(11), 664–670 (1 Jan, 2021). Diva Enterprises Private
Desveaux, L., Lee, A., Goldstein, R., Brooks, D.: Yoga in the management of chronic disease: a systematic review and meta-analysis. Medical Care 53(7), 653–61 (1 July, 2015). Wolters Kluwer N.V
Mooventhan, A., Nivethitha, L.: Role of yoga in the prevention and management of various cardiovascular diseases and their risk factors: a comprehensive scientific evidence-based review. Explore 16(4), 257–263 (26 Feb, 2020). Elsevier
Skov, M.: Aesthetic appreciation: the view from neuroimaging. Empirical Stud. Arts 37(2), 220–248 (24 April, 2019). SAGE Publishing
Seth, A.K.: From unconscious inference to the beholder’s share: predictive perception and human experience. Eur. Rev. 27(3), 378–410 (14 June, 2019). Cambridge University Press
Li, R., Zhang, J.: Review of computational neuroaesthetics: bridging the gap between neuroaesthetics and computer science. Brain Inf. 7(1), (16 Nov, 2020). Springer Nature
Barris, M.C.: Inner vision: an exploration of art and the brain. Optom. Vis. Sci. 77(6), (1 June, 2000). Wolters Kluwer N.V
Ramachandran, V.S., Hirstein, W.: The science of art: a neurological theory of aesthetic experience. J. Conscious. Stud. (1999)
Leder, H., Nadal, M.: Ten years of a model of aesthetic appreciation and aesthetic judgments: the aesthetic episode—developments and challenges in empirical aesthetics. Br. J. Psychol. 105(4), 443–64 (1 Nov, 2014). Wiley
Retrieving publications from library
Chatterjee, A.: Prospects for a cognitive neuroscience of visual aesthetics (2003)
Chatterjee, A., Vartanian, O.: Neuroaesthetics. Trends Cogn. Sci. 18(7), 370–5 (23 April, 2014). Elsevier
Significance of ida, pingla and susumnaaccording to saints. Gap Gyan—Glob. J. Soc. Sci. (10 Sept, 2021). Grand Academic Portal
Pathak, S.: Adi Shankaracharya: Contributions and Influences on Sanatana Dharma and Indian Culture
Vivekananda, S.: Patanjali yoga sutras (2021)
Gita, B.: Natya Shastra
Radhakrishnan, S.: The principal Upanishads (Thirty-first Impression) (2019)
Hekkert, P., Leder, H.: Product Aesthetics, pp. 259–285 (2008)
Hekkert, P.: Design aesthetics: principles of pleasure in design (2006)
Liu, Y.: Engineering aesthetics and aesthetic ergonomics: theoretical foundations and a dual-process research methodology (2003)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Kumar, J., Sharma, G., Pandey, R. (2023). Sociocultural Returns of Aesthetics Education: A Yogic Neurodesign Framework. In: Chakrabarti, A., Singh, V. (eds) Design in the Era of Industry 4.0, Volume 3. ICORD 2023. Smart Innovation, Systems and Technologies, vol 346. Springer, Singapore. https://doi.org/10.1007/978-981-99-0428-0_4
Download citation
DOI: https://doi.org/10.1007/978-981-99-0428-0_4
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-99-0427-3
Online ISBN: 978-981-99-0428-0
eBook Packages: EngineeringEngineering (R0)