Three Creative Mental Operations

  • Alessandro AntoniettiEmail author
  • Barbara Colombo


A WCR (widening, connecting, and reversing) model of creative thinking is presented. According to the WCR model, creative outcomes can result by three main categories of operations: (1) widening the current mental framework, (2) connecting elements within a mental framework in unusual ways or connecting two different mental frameworks together, and (3) reversing the mental framework or the relationships between its elements. This chapter aims at showing that most psychological theories about creativity can be fitted in this model. Some examples of creative artifacts and solutions resulting from the implementation of widening, connecting, and reversing the mental framework are reported.


Creative Process Creative Thinking Creative Product Actual Message Creative People 
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Copyright information

© Springer Science+Business Media Singapore 2013

Authors and Affiliations

  1. 1.Department of PsychologyCatholic University of the Sacred HeartMilanItaly
  2. 2.Faculty of PsychologyCatholic University of the Sacred HeartMilanItaly

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