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Entrepreneurs’ Creativity and Innovation: A Key to Performance

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Creativity, Talent and Excellence

Abstract

In this chapter, the authors focus on exploring characteristics of the entrepreneur, a central agent of creativity and innovation in society. As an engine of the economy, entrepreneurship contributes to job creation and to gross national product. Entrepreneurship counteracts inefficiencies in the economic system. The authors recognise entrepreneurship’s relevance and importance in modern economies and societies. First, the authors review literature on key entrepreneurial activity and performance success factors. Then, they present entrepreneurs’ subjective views of success from a qualitative study with 243 entrepreneurs. Creativity and innovativeness seem to be the lifeblood of entrepreneurship. Entrepreneurs explore new ideas, discover, evaluate and exploit business opportunities. They translate inventions into businesses. This chapter illustrates the impact of creativity and innovativeness on business creation and business performance.

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Dej, D., Shemla, M., Wegge, J. (2013). Entrepreneurs’ Creativity and Innovation: A Key to Performance. In: Tan, AG. (eds) Creativity, Talent and Excellence. Springer, Singapore. https://doi.org/10.1007/978-981-4021-93-7_10

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