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Evaluating Online Tourism Education Quality by Using an Instructional Strategy Framework

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Technology in Education. Innovations for Online Teaching and Learning (ICTE 2020)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1302))

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Abstract

Online education becomes increasingly popular in tourism education. This research is based on a modified instructional strategy framework for online learning environments. The framework integrates behavioral learning theory, cognitive learning theory and social learning theory and proposed seven principles to evaluate the quality of online education. Although the framework is widely applied in an online learning environment, limited research has applied this framework in tourism education. There are three main objectives in the study: (1) to evaluate the learning experience from the student’s perspective; (2) to investigate the instructional strategies from the perspective of teachers; and (3) to compare whether there is any teacher-student discrepancy in the online education experience. This study adopted a mixed-method approach of data collection, which includes semi-structured in-depth interviews with teachers and a survey on the students’ opinion through a questionnaire. The results indicate that feedback is heavily influencing the online course quality from the perspective of students. Meanwhile, teachers tend to consider interaction as a critical factor due to the special requirement of the tourism industry. The findings shed lights on guiding the improvements in online tourism education.

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Authors and Affiliations

  1. Faculty of International Tourism and Management, City University of Macau, Avenida Padre Tomás Pereira, Taipa, Macau

    Xialei Duan

  2. Department of Geography and Resource Management, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong

    Chung-Shing Chan

  3. School of Tourism Management, Sun Yat-Sen University, Zhuhai, China

    IpKin Anthony Wong

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  1. Xialei Duan
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  2. Chung-Shing Chan
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  3. IpKin Anthony Wong
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Correspondence to Chung-Shing Chan .

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Editors and Affiliations

  1. The Open University of Hong Kong, Hong Kong, China

    Lap-Kei Lee

  2. University of Macau, Macau, China

    Leong Hou U

  3. The Open University of Hong Kong, Hong Kong, China

    Fu Lee Wang

  4. The Open University of Hong Kong, Hong Kong, China

    Simon K. S. Cheung

  5. The Open University of Hong Kong, Hong Kong, China

    Oliver Au

  6. The Open University of Hong Kong, Hong Kong, China

    Kam Cheong Li

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Duan, X., Chan, CS., Wong, I.A. (2020). Evaluating Online Tourism Education Quality by Using an Instructional Strategy Framework. In: Lee, LK., U, L.H., Wang, F.L., Cheung, S.K.S., Au, O., Li, K.C. (eds) Technology in Education. Innovations for Online Teaching and Learning. ICTE 2020. Communications in Computer and Information Science, vol 1302. Springer, Singapore. https://doi.org/10.1007/978-981-33-4594-2_5

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  • DOI: https://doi.org/10.1007/978-981-33-4594-2_5

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