Abstract
The longitudinal study on acceptance of social media in the university setting brings a decade experience on how students perceive, use and value selected social media for study purposes. Based on literature review on utilization of social media in education ‘Social media acceptance scheme’ was designed and repeatedly applied with slight relevant adaptations reflecting researchers targets of conducted national and international university projects within the discussed time span of ten years. Research targets vary, however awareness of social media platforms represents a kind of continuum being of key importance when considering and creating a digital strategy in the process of education at various levels of its system. Based on the findings gained from ‘Social media acceptance scheme’, the concept of blended learning has been adapted accordingly; study materials in e-courses were reorganized as well as innovative approaches in face2face classes have been made in teaching/learning Professional English language and Czech language for foreigners subjects at the University of Hradec Kralove. The latest data on utilization of social media by Czech and foreign students bring an international dimension where comparison of findings is visualized and discussed.
Highlight. 10 years’ experience on the local scene within the global frame with an intercultural overlap on acceptance, utilization and potential of social media in university setting.
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Acknowledgement
The paper is supported by the project SPEV 2020 at the Faculty of Informatics and Management of the University of Hradec Kralove, Czech Republic. In addition, the authors thank Anna Borkovcová for her help with the project.
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Cerna, M. (2020). Social Media Acceptance Scheme. In: Lee, LK., U, L.H., Wang, F.L., Cheung, S.K.S., Au, O., Li, K.C. (eds) Technology in Education. Innovations for Online Teaching and Learning. ICTE 2020. Communications in Computer and Information Science, vol 1302. Springer, Singapore. https://doi.org/10.1007/978-981-33-4594-2_13
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