Abstract
Generally, when language- and culture-specific terms are just glossed into their nearest English equivalents, their cultural significance and social impact are opaque. This is because such terms normally have more connotations than their English equivalents. To cultural outsiders who do not share similar background knowledge with cultural insiders, these terms may reflect a different meaning. Thus, there is a need to capture the semantic content of such terms. This study employs the Natural Semantic Metalanguage approach to state the meaning of three common culture-specific insults found in the Corpus of GhanaWeb Comments on Ghana’s 2016 Elections (CGCGE16): kwasea ‘oaf/fool’, aboa ‘animal/beast’, and gyimii ‘retard/stupid person’. These insults are used among the Akans to protest against a person who engages in inappropriate acts that challenge the values of society. The study establishes that in Akan culture, these insults are not just used for the purpose of abuse but to evaluate the prudence of human behaviour.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
See http://www.ethnologue.com. Accessed 18 March 2017.
- 2.
https://www.oxfordlearnersdictionaries.com/us/definition/american_english/fool_1. Accessed 25 January 2017.
- 3.
The use of the pronoun ‘he’ in the analysis is for the sake of convenience and does not in any way suggest that all the commenters on GhanaWeb are males.
- 4.
http://cec.vcn.bc.ca/rdi/kw-odds.htm. Accessed 27 April 2019.
References
Agyekum, K. (2003). Honorifics and status indexing in Akan communication. Journal of Multilingual and Multicultural Development, 24(5), 369–385. https://doi.org/10.1080/01434630308666506.
Agyekum, K. (2004). Invective language in contemporary Ghanaian politics. Journal of Language and Politics, 3(2), 345–375. https://doi.org/10.1075/jlp.3.2.10agy.
Agyekum, K. (2009). Ethnography of Akan speech play. RASK, 30, 47–81.
Agyekum, K. (2010). Akan verbal taboos in the context of ethnography of communication. Accra: Ghana Universities Press.
Ansah, G. N. (2014). Re-examining the fluctuations in language in-education policies in post-independence Ghana. Multilingual Education, 4, 12. https://doi.org/10.1186/s13616-014-0012-3.
Appiah, P., Appiah, K. A., & Agyeman-Duah, I. (2001). Bu me bϵ: Proverbs of the Akans. Oxford: Ayebia Clarke.
Asante, M. K., & Mazama, A. (2009). Encyclopedia of African religion. Thousand Oaks: Sage.
Asante, R. K., & Ma, Q. (2015). Metaphtonymies in Akan. Acta Linguistica, 9(1), 82–97.
Belgrave, F. Z., & Allison, K. W. (2014). African American psychology: From Africa to America (3rd ed.). London: Sage.
Boni, S. (2002). The encompassment of the autonomous wife: Hierarchy in Akan marriage (Ghana). Anthropos, 97, 55–72.
Brokensha, D. W. (2008). Social change at Larteh, Ghana. Oxford: Clarendon. Originally published in 1966.
Chen, G. M., & Ng, Y. M. M. (2016). Third-person perception of online comments: Civil ones persuade you more than me. Computers in Human Behavior, 55(B), 736–742. https://doi.org/10.1016/j.chb.2015.10.014.
Coetzee, P. H., & Roux, A. P. J. (2004). The African philosophy reader. London: Routledge.
Cole, H. M., & Ross, D. H. (2010). The arts of Ghana. Los Angeles: Museum of Cultural History, University of California. Originally published in 1977.
Culpeper, J. (2011). Impoliteness: Using language to cause offence. Cambridge: Cambridge University Press.
Donkor, D. A. (2016). Spiders of the market: Ghanaian trickster performance in a web of neoliberalism. Bloomington: Indiana University Press.
Forson, I. A., Fordjour, E. A., Tettey, L. A., & Oteng-Preko, E. (2017). Stylistic analysis of Akan insults: source, style and typology. International Journal of Management and Scientific Research, 1(4), 148–161.
Fretheim, T., & Amfo, N. A. A. (2008). ‘Abroad’ and semantically related terms in some European languages and in Akan (Ghana). In M. Á. Gómez González, J. L. González Álvarez, & E. M. González (Eds.), Languages and cultures in contrast and comparison (pp. 173–193). Amsterdam: John Benjamins. https://doi.org/10.1075/pbns.175.10fre.
Goddard, C. (2010). Universals and variation in the lexicon of mental state concepts. In B. Malt & P. Wolff (Eds.), Words and the mind: How words capture human experience (pp. 72–92). New York: Oxford University Press.
Goddard, C. (2015). The natural semantic metalanguage approach. In B. Heine & H. Narrog (Eds.), The Oxford handbook of linguistic analysis (pp. 817–841). Oxford: Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199677078.013.0018.
Goddard, C. (2016). Semantic molecules and their role in NSM lexical definitions. Cahiers de Lexicologie, 109, 13–34. https://doi.org/10.15122/isbn.978-2-406-06861-7.p.0013.
Goddard, C., & Wierzbicka, A. (2014). Words and meanings: Lexical semantics across domains, languages, and cultures. Oxford: Oxford University Press.
Gyekye, K. (1995). An essay on African philosophical thought: The Akan conceptual scheme. Philadelphia: Temple University Press.
Gyekye, K. (1996). African cultural values: An introduction. Accra: Sankofa.
Kampf, Z. (2015). The politics of being insulted: The uses of hurt feelings in Israeli public discourse. Journal of Language Aggression and Conflict, 3(1), 107–127. https://doi.org/10.1075/jlac.3.1.05kam.
Kpogo, F., & Abrefa, K. B. (2017). The structure of face-to-face casual conversation among the Akans. Ghana Journal of Linguistics, 6(2), 56–84. https://doi.org/10.4314/gjl.v6i2.4.
Mensa-Bonsu, H. J. A. N. (2001). The general part of criminal law: A Ghanaian casebook. Accra: Black Mask.
Obeng, S. G. (2005). Akan and Nyo languages. In P. Strazny (Ed.), Encyclopedia of linguistics (pp. 28–31). New York: Routledge.
Ofori, E. A. (2017). The use of insults to challenge political authority: A critical discourse analysis. Language, Discourse & Society, 5(1), 129–143.
Perbi, A. (2007). “The voices of slaves” in pre-colonial, colonial and post-colonial Ghana. Paper presented at the Conference “Finding the African Voice”. Bellagio, Italy, September 24–28, 2007.
Sekyi-Baidoo, Y. (2009). Insults and social cohesion: A case study of social relationships at the University of Cape Coast. Ghana Journal of Education and Language Teaching, 5, 1–23.
Suler, J. (2004). The online disinhibition effect. Cyberpsychology & Behavior, 7(3), 321–326. https://doi.org/10.1089/1094931041291295.
Thompson, R., & Agyekum, K. (2015). Impoliteness: The Ghanaian standpoint. International Journal of Society, Culture & Language, 4(1), 20–33.
Thompson, R., & Anderson, J. (2019). Perception of politeness: Some perspectives from Ghana. Journal of Politeness Research, 15(1), 101–120. https://doi.org/10.1515/pr-2014-0008.
Thompson, R. (in press). Insults in political comments on GhanaWeb: Ethnopragmatic perspectives. Pragmatics and Society.
van der Geest, S. (1998). Opanyin: The ideal of elder in the Akan culture of Ghana. Canadian Journal of African Studies, 32(3), 449–493. https://doi.org/10.2307/486325.
van Steenbergen, H., Langeslag, S. J. E., Band, G. P. H., & Hommel, B. (2014). Reduced cognitive control in passionate lovers. Motivation and Emotion, 38(3), 444–450. https://doi.org/10.1007/s11031-013-9380-3.
Warren, D. M. (1975). The Techiman-Bono of Ghana: An ethnography of an Akan society. Dubuque, IA: Kendall-Hunt.
Warren, D. M., & Brempong, O. (1977). Attacking deviations from the norm: Insults in Bono, Ghana. Maledicta, 1, 141–166.
Wierzbicka, A. (1992). Semantics, culture and cognition: Universal human concepts in culture-specific configurations. New York: Oxford University Press.
Wierzbicka, A. (1996). Semantics: Primes and universals. Oxford: Oxford University Press.
Wierzbicka, A. (2003). Cross-cultural pragmatics: The semantics of human interaction (2nd ed.). Berlin: Mouton de Gruyter.
Yankah, K. (1998). Free speech in traditional African society: The cultural foundations of communication in contemporary Ghana. Accra: Ghana Universities Press.
Zeki, S. (2007). The neurobiology of love. FEBS Letters, 581(14), 2575–2579. https://doi.org/10.1016/j.febslet.2007.03.094.
Acknowledgements
This study forms part of the author’s Ph.D. thesis titled Ethnopragmatic perspectives on online political discourse in Ghana: Invective and Insults on GhanaWeb, prepared under the supervision of Cliff Goddard and Andy Kirkpatrick, with the support of an Australian Government Research Training Program Scholarship. I am indebted to my discussants, to Bert Peeters and to the anonymous reviewers for their input.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
Thompson, R. (2020). Common Akan Insults on GhanaWeb: A Semantic Analysis of Kwasea, Aboa and Gyimii. In: Peeters, B., Mullan, K., Sadow, L. (eds) Studies in Ethnopragmatics, Cultural Semantics, and Intercultural Communication. Springer, Singapore. https://doi.org/10.1007/978-981-32-9975-7_6
Download citation
DOI: https://doi.org/10.1007/978-981-32-9975-7_6
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-32-9974-0
Online ISBN: 978-981-32-9975-7
eBook Packages: Social SciencesSocial Sciences (R0)