The departure from the past that the 21st Century represents in the story of foreigners employed by Chinese is nowhere better illustrated than in China’s Aviation, Sports, and Fashion industries. All three industries owe the prominence they enjoy today to the Chinese consumer whose increasing wealth and purchasing power has put the services these industries offer within reach and in the process generated a whole host of new employment opportunities for foreigners who have the expertise and experience required to provide those services and satisfy demand. The foreign athletes, pilots and models who are engaged in these industries distinguish themselves from the foreign doctors, scientist-missionaries, and soldiers who preceded them most obviously in the professions they represent, but also in how they perceive China and how they view the role that working for a Chinese organization plays in both their personal and professional development.
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