Surveying the Demographic

  • Runyararo Sihle ChivauraEmail author


This chapter captures how the moments of identity and regulation in the Circuit of Culture (Du Gay et al., Doing cultural studies: The story of the Sony Walkman, 1997) function in the life of the African individual. I examine how an immigrant individual articulates through speech, how they consume discourses in Australian media about themselves and what do they draw from it. Specifically, I explore how the discourse of mediated representations operates in the negotiation of identity in their everyday lives. These are fundamental issues to address, it is through the use of carefully considered methods of approach that this study is intended to yield results that provide new insights, voices and views of how African immigrants go through these moments of the circuit. Probyn (CCCS selected working papers Vol. 1, pp. 425–432, 2007, p. 431) argues, the processes of production and consumption are best articulated in Hall (The cultural studies reader pp. 477–487, 1999) through his research on encoding and decoding. The theory of encoding and decoding pays particular attention in noting the role of the receiver of information in analysing the message and ultimately deriving meaningful content from it. It is how the individual appropriates this meaningful content from their consumption into their everyday life that I intend on capturing in this section. This study seeks to employ oral history to provide new and original knowledge into how the African interviewees perceive and articulate how they are represented in the media and socially. The objective of oral history is to collect the real experiences of groups that are usually not included in dominant texts. Reality is subjective, theoretical, political and variable. Oral history, seeks to capture the real experiences of the intended groups. In recording the undocumented experiences, the researcher has to take note of how the experience is constructed by taking particular note of what is said when and how.


Oral history Interview Lived experience Interviewee Interviewer Data analysis Transcription Autobiographical 


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© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Living Cultural Studies and Flinders UniversityAdelaideAustralia

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