The Rational Homo Psychologicus: A Fundamental Assumption Revisited

  • H. Y. Story


Humans make companies and companies are humans. While we see the importance of profits and stakeholder relationships in management, or the homo economicus and homo sociologicus aspects of corporate personhood, companies’ homo psychologicus state is the long-forgotten common sense in the contemporary business world.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  • H. Y. Story
    • 1
  1. 1.Independent Researcher and ConsultantBeijingChina

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