Toshikazu Saito and RENAISSANCE—A Company for Creating Something to Live for Through a Fun and Active Lifestyle

Sugiyama, Daisuke; Kosaka, Michitaka

doi:10.1007/978-981-32-9362-5_9

Toshikazu Saito and RENAISSANCE—A Company for Creating Something to Live for Through a Fun and Active Lifestyle

Daisuke Sugiyama⁵ &
Michitaka Kosaka⁶

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First Online: 24 September 2019

Abstract

This chapter covers the entrepreneurship of Mr. Toshikazu Saito who founded a sport and health business to help people realize an active healthy lifestyle for well-being. This case shows new values reflecting the demands of the times through an in-house venture business. He launched the sports club based on the the concept of RENAISSANCE—revitalization of humanity’. This is an interesting example of an advanced service model that provides people a place as a sports club and a community. Our analysis showed the concept of RENAISSANCE is not feasible from a mere economic marketing standpoint but rather by reflecting the “strong desire” and the leadership of the founder.

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Authors and Affiliations

NCI SYSTEMS Integration, Inc., Tokyo, Japan
Daisuke Sugiyama
Japan Advanced Institute of Science and Technology, Nomi, Japan
Michitaka Kosaka

Authors

Daisuke Sugiyama
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Michitaka Kosaka
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Correspondence to Daisuke Sugiyama .

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Editors and Affiliations

School of Economics and Management, Beihang University, Beijing, China
Jing Wang
Japan Advanced Institute of Science and Technology, Nomi, Ishikawa, Japan
Michitaka Kosaka
School of Engineering, University of South Australia, Adelaide, Australia
Ke Xing
School of Economics and Management, Beihang University, Beijing, China
Hua Bai

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Sugiyama, D., Kosaka, M. (2020). Toshikazu Saito and RENAISSANCE—A Company for Creating Something to Live for Through a Fun and Active Lifestyle. In: Wang, J., Kosaka, M., Xing, K., Bai, H. (eds) Entrepreneurship in the Asia-Pacific: Case Studies. Springer, Singapore. https://doi.org/10.1007/978-981-32-9362-5_9

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DOI: https://doi.org/10.1007/978-981-32-9362-5_9
Published: 24 September 2019
Publisher Name: Springer, Singapore
Print ISBN: 978-981-32-9361-8
Online ISBN: 978-981-32-9362-5
eBook Packages: Business and ManagementBusiness and Management (R0)

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