Abstract
The consumerisation of Information Technology increases cyber vulnerability for any organisation that holds valuable private data where advanced high-level protection is required. This chapter is to present and analyse an entrepreneurial journey of three Australian-based information security experts who seized the opportunity, foresaw the potential for the demand of customised solutions, and endeavoured with their expertise and ingenuity to create Airlock Digital; a company and a brand that offers quality software and cyber-security solutions. For over 6 years the company has grown incrementally with the product having found its product-market-fit across the globe. Airlock Digital has now expanded outside of Australia and is transitioning from a startup to a scaleup.
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Notes
- 1.
‘Seats’ is the terminology used to indicate how many software licenses are required.
- 2.
SANS is the largest information security training resource in the world www.sans.org.
- 3.
Value Proposition seeks to solve customer problems while satisfying needs (Osterwalder and Pigneur 2010).
- 4.
Customer Segments include what type of market is served (Osterwalder and Pigneur 2010).
- 5.
Key Resources include the assets required to offer and deliver the product or service from the idea stage (Osterwalder and Pigneur 2010).
- 6.
99designs is a global community of online graphic designers: https://99designs.com.au.
- 7.
A full stack developer engineers both client and server software technology with the use of programming language on multiple platforms.
- 8.
Ries (2011) coined this term MVP and uses it akin to ‘prototype’, except that the point of a MVP is to test a businesses’ hypothesis.
- 9.
Key Activities are the number of actions performed such as reaching their market (Osterwalder and Pigneur 2010).
- 10.
AustCyber is the Australian Cyber Security Growth Network supported by the Australian Government, Department of Industry, Innovation and Science.
- 11.
Black Hat (2019) is considered the most technical and relevant information security event series in the world.
- 12.
Channels are how the solution would be delivered to customers via communication, distribution and sales (Osterwalder and Pigneur 2010).
- 13.
Customer Relationships are established and maintained within each customer segment (Osterwalder and Pigneur 2010).
- 14.
Key Partnerships include outsourcing activities and acquiring resources outside of the firm (Osterwalder and Pigneur 2010).
- 15.
Revenue Streams are the result of meeting the Value Propositions successfully offered to customers (Osterwalder and Pigneur 2010).
- 16.
Cost Structure refers to business elements that influence the business model (Osterwalder and Pigneur 2010).
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Oppert, M.L., Haines, T. (2020). Airlock Digital—Australian Information Security Systems Startup to Scaleup—Where Trust is a Must. In: Wang, J., Kosaka, M., Xing, K., Bai, H. (eds) Entrepreneurship in the Asia-Pacific: Case Studies. Springer, Singapore. https://doi.org/10.1007/978-981-32-9362-5_8
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