Research on the Development Strategy of News Channel in the Context of Media Fusion

Zheng, Shuang; Hao, Fei

doi:10.1007/978-981-32-9244-4_20

Shuang Zheng³⁸ &
Fei Hao³⁹

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 590))

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Abstract

With the rapid development of media integration in China, the traditional radio and television news channels are facing various opportunities and challenges, and the inherent mode of survival and development is becoming more and more unsuitable for the development trend of media integration. Therefore, how to strengthen the communication power, guiding power, influence and credibility of news channels in the context of media integration has become an urgent problem for radio stations to solve. This paper discusses the feasible development strategies from the perspective of news editing process, news broadcast development, the promotion of news anchorman’s professional accomplishment and major news events.

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References

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Authors and Affiliations

New Media Institute of China and South Korea, Zhongnan University of Economics and Law, Wuhan, 430073, China
Shuang Zheng
School of Computer Science, Shaanxi Normal University, Xi’an, 710119, China
Fei Hao

Authors

Shuang Zheng
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Fei Hao
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Correspondence to Shuang Zheng .

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Editors and Affiliations

Department of Computer Science and Engineering, Seoul National University of Science and Technology, Seoul, Korea (Republic of)
James J. Park
Department of Computer Science, St. Francis Xavier University, Antigonish, NS, Canada
Laurence T. Yang
Department of Multimedia Engineering, Dongguk University, Seoul, Korea (Republic of)
Young-Sik Jeong
School of Computer Science, Shaanxi Normal University, Xi'an, China
Fei Hao

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Zheng, S., Hao, F. (2020). Research on the Development Strategy of News Channel in the Context of Media Fusion. In: Park, J., Yang, L., Jeong, YS., Hao, F. (eds) Advanced Multimedia and Ubiquitous Engineering. MUE FutureTech 2019 2019. Lecture Notes in Electrical Engineering, vol 590. Springer, Singapore. https://doi.org/10.1007/978-981-32-9244-4_20

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DOI: https://doi.org/10.1007/978-981-32-9244-4_20
Published: 22 August 2019
Publisher Name: Springer, Singapore
Print ISBN: 978-981-32-9243-7
Online ISBN: 978-981-32-9244-4
eBook Packages: EngineeringEngineering (R0)

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