Abstract
‘Flax: increasing its value for society’ was the challenge posed by cross-border researchers funded by the European Union INTERREG IV A France (Channel)—England call, as the ancient flax fiber had seen a dramatic decline in consumer appeal and market share. The resulting collaboration, ProjectFlax, delivered new innovations where novel applications in sustainable materials for human and environmental wellbeing produced premium products from an unexpected plant source. Could value in future be defined and measured not just by the aesthetics of the artefact, but by assessing the true value of materials using a holistic narrative in relation to process, the philosophy and sustainability of the application? This assessment is, we argue, new luxury. The purpose of this chapter is to show that flax was an unexpected source of innovation for societal advantage, appealing to consumers who desired a deeper material meaning and product differentiation—characteristics afforded by traditional expensive luxury brands. The collaboration between design, science, technology, engineering, mathematics and business (D-STEM-B) combined discipline methodologies, which resulted in new thinking and problem solving. Case study, desk-based, laboratory, practice-led, field study, quantitative, qualitative, narrative and observational methods were explored by 20 national and international, commercial and institutional flax researchers. The findings included improved agricultural and industrial production methods, composites, foodstuffs, biodegradable packaging, bio materials, fashion and interior product prototypes. The research has contributed to a knowledge transfer toolbox between D-STEM-B partners and advanced transdisciplinary working methods, which resulted in further successful funding applications and new market opportunities for flax.
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Notes
- 1.
Retting is the process employing the action of micro-organisms and moisture on plants to rot away much of the cellular tissues and pectins surrounding the bast-fibre bundles, facilitating the separation of the fibre from the stem.
- 2.
An autoclave is a pressure chamber used to sterilise equipment and supplies by subjecting them to high pressure saturated steam at 121 °C (249 °F) for around 15–20 min, depending on the size of the load and the contents.
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Acknowledgements
This work is funded by INTERREG IVA (South) project 4044 (‘Flax: increasing its value for society’/‘Le lin: augmenter sa valeur pour la société’). Led by principal investigator Professor Sergey Mikhalovsky, the co-investigators were: Dr Lyuba Mikhalovska, Dr Cressida Bowyer, Dr Maria Diakoumi, Dr Matthew Illsley, Dr Elena Sazhina, Dr Irina Savina, Dr Flavia Fucassi, Dr Joan Farrer (University of Brighton UK); Laurent Bizet (Le Havre University, France); and Beatrice Potez, Claudine Morovan, Davy Duratti (Liniere de Bosc Novel S.A, France).
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Farrer, J., Watt, C. (2015). Flax: Sustainability Is the New Luxury. In: Gardetti, M., Muthu, S. (eds) Handbook of Sustainable Luxury Textiles and Fashion. Environmental Footprints and Eco-design of Products and Processes. Springer, Singapore. https://doi.org/10.1007/978-981-287-633-1_2
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DOI: https://doi.org/10.1007/978-981-287-633-1_2
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