Skip to main content
SpringerLink
Log in

Eco-labeling, Visioning, and Integration

  • Chapter
Diversity of Managerial Perspectives from Inside China

Part of the book series: Managing the Asian Century ((MAAC))

  • 1003 Accesses

Abstract

China recently became the second largest economy and is increasingly playing an important and influential role in the global economy. Eco-labeled products will be of importance as natural resources grow scarcer and environmental concerns increase; however, there is still a question mark over whether eco-labeled product enhances the competitive advantage of a firm. An important development in China is the improvement of its commodity inspection system, which is primarily concerned with eco-labeled products. China is working hard to set strict commodity standards for all governmental institutions, private enterprises, and NPOs that manufacture eco-labeled products. Although optimal integration is widely recognized as essential to achieving good business performance, this goal is unlikely to be realized unless all involved parties share a product vision. This chapter represents the possible benefits and effects of actions consistent with shared vision and integrative capabilities on eco-labeled product marketing performance particularly in the China region. The total sample size was 203 respondents. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used for statistical analysis. The results demonstrate that shared vision and integrative capabilities correlate positively with eco-labeled product marketing performance; however, shared vision does not have a positive correlation with integrative capabilities. Moreover, this chapter provides a framework for the management of marketing activities on eco-labels and closes with a discussion of the theoretical and practical implications of the research findings.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Albino VA, Balice A, Dangelico RM (2009) Environmental strategies and green product development: an overview on sustainability-driven companies. Bus Strateg Environ 18:83–96

    Article  Google Scholar 

  • Ambec S, Cohen MA, Elgie S, Lanoie P (2010) The Porter Hypothesis at 20: can environmental regulation enhance innovation and competitiveness? Resources for the Future. Washington, DC, pp 1–17

    Google Scholar 

  • Bjorner TB, Hansen L, Russell CS (2004) Environmental labelling and consumers’ choices-an empirical analysis of the effect of the Nordic Swan. J Environ Econ Manag 47(3):411–434

    Article  Google Scholar 

  • CCICED (1995) Ecolabelling: its implications for China. In: The fifth conference of the China Council for International Cooperation on Environmental and Development. Beijing, China

    Google Scholar 

  • Chan W (2012) Energy benchmarking in support of low carbon hotels: developments, challenges, and approaches in China. Int J Hosp Manag 31:1130–1142

    Article  Google Scholar 

  • Chang S, Chen R, Lin R, Tien S, Sheu C (2006) Supplier involvement and manufacturing flexibility. Technovation 26(10):1136–1146

    Article  Google Scholar 

  • Chen ZM, Chen GQ, Zhou JB, Jiang MM, Chen B (2010) Ecological input–output modeling for embodied resources and emissions in Chinese economy 2005. Commun Nonlinear Sci Numer Simul 15(7):1942–1965

    Article  Google Scholar 

  • China (2014) China’s auto affair drives oil demand. http://edition.cnn.com/2013/12/27/business/china-energy-outlook/index.html?hpt=ibu_c2. Accessed on 7 Jan 2014

  • Cruz-Cázares C, Bayona-Sáez C, García-Marco T (2013) Make, buy or both? R&D strategy selection. J Eng Technol Manag 30:227–245

    Article  Google Scholar 

  • Dawkins K (1995) Ecolabelling: consumers’ right-to-know or restrictive business practice? Heidelberg, Germany

    Google Scholar 

  • Dong Y, Wang X, Jin J, Qiao Y, Shi L (2014) Effects of eco-innovation typology on its performance: empirical evidence from Chinese enterprises. J Eng Technol Manag 34:78–98

    Article  Google Scholar 

  • Dougherty D (1992) Interpretive barriers to successful product innovation in large firms. Organ Sci 3:179–202

    Article  Google Scholar 

  • Fain N, Schoormans J, Duhovnik J (2011) The effect of R&D-marketing integration on NPD success – the case of SMEs in the growing economy of Slovenia. Int J Technol Manag 56(1):92–107

    Article  Google Scholar 

  • Fritz-Morgenthal S, Greenwood C, Menzel C, Mironjuk M, Sonntag-O’Brien V (2009) The global financial crisis and its impact on renewable energy finance. Frankfort School of Financial Management, Frankfurt, Germany

    Google Scholar 

  • Garud R, Kumaraswamy A (2005) Vicious and virtuous circles in the management of knowledge: the case of Infosys technologies. MIS Q 29(1):9–33

    Google Scholar 

  • Geels FW (2013) The impact of the financial-economic crisis on sustainability transitions: financial investment, governance and public discourse. Environ Innov Soc Transit 6:67–95

    Article  Google Scholar 

  • Green KP (2006) Bringing down gas and oil prices. AEI Online May 08, 2006. Available at http://www.aei.org/article/energy-and-the-environment/bringing-down-gas-and-oil-prices/. Accessed on 2 Mar 2012

  • Greenbang (2013) Dark clouds forecast by solar cell maker. Available at http://www.greenbang.com/dark-clouds-forecast-by-solar-cell-maker_6837.html. Accessed on 2 Feb 2013

  • Hofman DM, Huisman R (2012) Did the financial crisis lead to changes in private equity investor preferences regarding renewable energy and climate policies? Energy Policy 47:111–116

    Article  Google Scholar 

  • IPCC (2007) IPCC 4th assessment report: summary for policymakers. Inter-governmental Panel on Climate Change Report, Geneva

    Google Scholar 

  • Johnson WHA, Filippini R (2013) Integration capabilities as mediator of product development practices–performance. J Eng Technol Manag 30(1):95–111

    Article  Google Scholar 

  • Ko E, Hwang YK, Kim EY (2013) Green marketing functions in building corporate image in the retail setting. J Bus Res 66:1709–1715

    Article  Google Scholar 

  • Koufteros X, Vonderembse M, Jayaram J (2005) Internal and external integration for product development: the contingency effects of uncertainty, equivocality, and platform strategy. Decis Sci 36(1):97–133

    Article  Google Scholar 

  • Lane PJ, Lubatkin M (1998) Relative absorptive capacity and interorganizational learning. Strateg Manag J 19:461–477

    Article  Google Scholar 

  • LED inside (2015a) Analysis: failing firms cloud China’s LED lighting vision. Available at http://www.ledinside.com/news/2013/2/ledchanye_20130208. Accessed on 4 Feb 2015

  • LED inside (2015b) China LED industry’s high unused capacity renders 2H12 outlook uncertain. Available at http://www.ledinside.com/news/2012/7/china_ledindustry_2012071. Accessed on 4 Feb 2015

  • Lew YK, Sinkovics RR (2013) Crossing borders and industry sectors: behavioral governance in strategic alliances and product innovation for competitive advantage. Long Range Plann 46(1–2):13–38

    Article  Google Scholar 

  • Marsh SJ, Stock GN (2003) Building dynamic capabilities in new product development through intertemporal integration. J Prod Innov Manag 20(2):136–148

    Article  Google Scholar 

  • Parsons AL (2002) What determines buyer-seller relationship quality? An investigation from the buyer’s perspective. J Supply Chain Manag 38(2):4–12

    Article  Google Scholar 

  • Pujari D (2006) Eco-innovation and new product development: understanding the influences on market performance. Technovation 26:76–85

    Article  Google Scholar 

  • Revilla E, Rodriguez B (2011) Team vision in product development: how knowledge strategy matters. Technnovation 31:118–127

    Google Scholar 

  • Teisl MF, Roe B, Hicks RL (2002) Can eco–labels tune a market? Evidence from dolphin–safe labeling. J Environ Econ Manag 43:339–359

    Google Scholar 

  • Teisl MF, Rubin J, Noblet CL (2008) Non-dirty dancing? Interactions between eco-labels and consumers. J Econ Psychol 29:140–159

    Article  Google Scholar 

  • Tracey M, Vonderembse MA, Lim JS (1999) Manufacturing technology and strategy formulation: keys to enhancing competitiveness and improving performance. J Oper Manag 17(4):411–428

    Article  Google Scholar 

  • Verona G (1999) A resource based view of product development. Acad Manage Rev 24(1):132–142

    Google Scholar 

  • Wagner M (2005) How to reconcile environmental and economic performance to improve corporate sustainability: corporate environmental strategies in the European paper industry. J Environ Manage 76(2):105–118

    Article  Google Scholar 

  • Wang Y, Roijakkers N, Vanhaverbeke W, Chen J (2012) How Chinese firms employ open innovation to strengthen their innovative performance. Int J Technol Manag 59(3/4):235–254

    Article  Google Scholar 

  • Wasko MM, Faraj S (2000) It is what one does: why people participate and help others in electronic communities of practice. J Strateg Inf Syst 9(2/3):155–173

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Business Administration, Tamkang University, New Taipei City, Taiwan

    Chi-hsiang Chen

  2. Department of Business and Entrepreneurial Management, Kainan University, Taoyuan City, Taiwan

    Hsiao-yin Chen

Authors
  1. Chi-hsiang Chen
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Hsiao-yin Chen
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Chi-hsiang Chen .

Editor information

Editors and Affiliations

  1. School of Management, Harbin Institute of Technology, Harbin, Heilongjiang, China

    Check Teck Foo

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer Science+Business Media Singapore

About this chapter

Cite this chapter

Chen, Ch., Chen, Hy. (2016). Eco-labeling, Visioning, and Integration. In: Foo, C. (eds) Diversity of Managerial Perspectives from Inside China. Managing the Asian Century. Springer, Singapore. https://doi.org/10.1007/978-981-287-555-6_11

Download citation

Publish with us

Policies and ethics

Search

Navigation