Abstract
The study investigates the role of organizational image towards level of engagement. The study used primary data which was gathered through 450 survey questionnaires distributed to bankers who are employed in the commercial banks. Distribution of questionnaires was handled through “drop-off” and “pickup” approach. This approach was taken in view of the confidentiality of workplace, practiced by commercial banks. The response rate was 91.8 % whereby 413 responses were gathered from 450 surveys distributed. The data gathered were analyzed, and findings obtained show that organizational image has contributed large unique contribution towards the level of engagement among employees of commercial banks.
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Acknowledgment
Several organizations have contributed towards the success of this research. First, the authors would like to thank the Ministry of Higher Education, Malaysia (MOHE), for awarding the Fundamental Research Grant Scheme (FRGS). Next is the Arshad Ayub Graduate Business School and Research Management Institute (RMI) of Universiti Teknologi MARA, Malaysia, for the assistance and support.
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Hussain, I.A., Ishak, N.A., Daud, N., Yunus, N. (2016). Impact of Organizational Image in Determining the Level of Engagement Among Commercial Banks’ Employees. In: Pyeman, J., Wan Rashid, W., Hanif, A., Syed Mohamad, S., Tan, P. (eds) Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014). Springer, Singapore. https://doi.org/10.1007/978-981-287-426-9_10
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DOI: https://doi.org/10.1007/978-981-287-426-9_10
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