Abstract
According to UNESCO’s final figures for 2009, since 2000 the number of international students has increased by 75 %. The number of international students in Singapore is also expected to grow at 10 % annual rate reaching 150,000 in 2015. This number of students, according to a government’s foresees, is worth USD 5 billion and contributes to 2 % of GDP. As a result, there are various great opportunities coming up for higher learning education in Singapore. Singapore has become one of the most favourite destinations for international students for higher education; its growth rate is surpassing the traditionally favoured Western countries, such as US. International students have also become an important economic factor. According to former researches related to education, students are usually influenced by the surrounding sources of information as well as their own experiences. Besides, institutional factors such as program type, reputation, location, and facilities are also considered when students choose their higher learning institutes. Other studies also recognized the extreme importance of several country factors such as living condition, and safety that may affect students when they consider a destination for their study abroad. This chapter aims to examine the sources of information that international students in Singapore consider in order to choose Singapore as their study abroad destination. Additionally, the study also compares the importance of country factors and institutional factors. We have surveyed 234 students who are currently studying in Singapore to find out the competitive advantage of Singapore Tertiary Education. The results show that recommendations from friends and teachers have major influence on students’ decision in choosing their schools (higher education) and location of education, followed by country factors, such as personal security. Surprisingly, schools’ promotional activities and agents have limited influence on students’ decision making.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Anderson R, Bhati A (2012) Indian students’ choice of study destination: reasons for choose Singapore. Int J Innovative Interdisc Res 1(2):66–76
Chapman DW (1981) A model of student college choice. J High Educ 52(5):490–505
Coccari R, Javalgi R (1995) Analysis of students’ needs in selecting a college or university in a changing environment. J Mark High Educ 6(2):27–40
Coughlan S (2011) Records number of international students. BBC New Business. http://www.bbc.co.uk/news/business-12671198
Donnellan J (2002) The impact of marketer controlled factors on college-choice decisions by students at a public research university. Graduate School of the University of Massachusetts Amherst
Kallio RE (1995) Factors influencing the college choice decisions of graduate students. Res High Educ 36(1):109–124
Morgan J (2011) Times higher education world reputation rankings. Times Higher Education. http://www.timeshighereducation.co.uk/story.asp?storycode=415429
Philip Kotler GA (2012) Principles of Marketing. Pearson, New Jersey
Raposo M (2007) A model of university choice: an exploratory approach. MPRA. http://mpra.ub.uni-muenchen.de/5523/
Shanka T, Quintal V (2005) Factors influencing international students’ choice of an education destination—a correspondence analysis. J Mark High Educ 15:31–46
Singh R (2009) Singapore is a safe study destination. Get ahead http://getahead.rediff.com/report/2009/jun/23/singapore-is-a-safe-study-destination.htm
Soutar GaT JP (2002) Students’ preferences for university: a conjoint analysis. The Int J Educ Manag 16(1):40–45
Steadman GT, Dagwell RH (1990) A survey of overseas students in Australia. Aust Univ Rev 33(1):59–63
Synergy (2011) Singapore—the Global Schoolhouse. Synergy SEP/OCTCT 2011
TheBusinessTimes (2008) Foreign units bet big on a Singapore School. The Business Times
Tricker T (2003) Student Expectations—How do we measure up? Students Living Report. School of computing and management sciences, Sheffield Hallam University, UK
Yilin L (2010) Factors influencing the choice of overseas study by undergraduate and postgraduate Chinese students. www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-740.pdf
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2015 Springer Science+Business Media Singapore
About this chapter
Cite this chapter
Vong, J., Song, I. (2015). Important Factors in Choosing Tertiary Education Institutes. In: Emerging Technologies for Emerging Markets. Topics in Intelligent Engineering and Informatics, vol 11. Springer, Singapore. https://doi.org/10.1007/978-981-287-347-7_12
Download citation
DOI: https://doi.org/10.1007/978-981-287-347-7_12
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-287-346-0
Online ISBN: 978-981-287-347-7
eBook Packages: EngineeringEngineering (R0)