Abstract
Innovation has been used as a tool in developing organisation to be more efficient and more effective. This study is undertaken to evaluate the innovation culture in UiTM branch campuses, based on the Model of Innovation (Dobni, European Journal of Innovation Management 11(4):539–559, 2008) on the following multidimensional context: innovation intention, innovation infrastructure, innovation influence and innovation implementation. One hundred fifty unsupervised questionnaires were distributed to permanent academicians in six UiTM branch campuses by using convenience sampling technique. The questionnaires consisted of part A which sought the demographic profile and part B that observed the dimensions of innovation culture which comprised factors contributing to each dimension. Eighty questionnaires were collected and analysed. The data were then analysed using descriptive statistics and ANOVA. The findings showed that organisational learning, employee’s creativity and empowerment dimensions found in UiTM Dungun were the highest factors of innovation culture. This study also revealed that the level of implementation on innovation culture in UiTM was 77.5 % at this moment.
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Baharum, M.A.A., Yunus, S.Y.M., Abu, Z., Nikman, K. (2015). Innovation Culture: An Evaluation of Academicians in Universiti Teknologi MARA Branch Campuses. In: Hassan, O., Abidin, S., Legino, R., Anwar, R., Kamaruzaman, M. (eds) International Colloquium of Art and Design Education Research (i-CADER 2014). Springer, Singapore. https://doi.org/10.1007/978-981-287-332-3_3
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DOI: https://doi.org/10.1007/978-981-287-332-3_3
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