Investigating the Relationship Between Students’ Attitude Towards Video Production Project and Their Generic Skills Enhancement

  • Heidi FungEmail author
  • Will W. K. Ma
Conference paper


Over the past decade there has been a growing concern for higher education to pay greater attention to the development of students’ generic skills. The development of generic skills requires learning settings that focus on process and student-centered learning. According to the potential benefits of using role-playing and video production as learning activity, it is presumed that integrating the two into curriculum creates a good platform that helps in the development of various types of generic skills. As prior research demonstrated that students’ attitude towards learning would have a direct influence on students’ learning behavior and outcome, this research study aims to investigate the relationship between students’ attitude towards role-playing video production project (RVP) and the improvement of students’ generic skills. This study also examines if there is any association between students’ perception of using smartphones in learning and their generic skills enhancement.


Generic skills Student-produced video Role-playing Accounting information systems Students’ attitude Smartphones 


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Copyright information

© Springer Science+Business Media Singapore 2015

Authors and Affiliations

  1. 1.Hong Kong Shue Yan UniversityHong KongChina
  2. 2.Online Communication Research Centre, Department of Journalism and CommunicationHong Kong Shue Yan UniversityHong KongChina

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