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Exploring the Effectiveness of Blended Learning in Cost and Management Accounting: An Empirical Study

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New Media, Knowledge Practices and Multiliteracies

Abstract

This paper focuses on the effectiveness of the online quizzes provided by the textbook companion website for accounting students. The main objective of this study is to investigate the relationship between student academic performance and the quantity of online quizzes they had completed. Additionally, it attempts to understand students’ motives of taking the quizzes. The subjects of this study were 129 second-year accounting students enrolled in an undergraduate course of Cost and Management Accounting in a private university in fall of 2013. Results indicate that online quizzes make a positive impact on final exam score and the end-of-semester grade under the assumption of the students taking adequate amount of online quizzes throughout the semester. The student initiatives in taking online quiz without bonus marks may come from perceived usefulness, instructor encouragement, self-motivation, and peer pressure.

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References

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Correspondence to Suet Ching Chak .

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Appendix: Thirty-Six Questionnaire Items

Appendix: Thirty-Six Questionnaire Items

Q1

The existence of the textbook companion website of the course ACCT210 was: _____

(1) Informed by my lecturer   (2) Informed by my schoolmate

(3) Discovered by myself     (4) Others

______________________________________________

Q2

I know the existence of textbook companion website of other course(s)

Y

N

Q3

I know this kind of companion website before studying ACCT210

Y

N

Q4

I have heard my schoolmate talking about the textbook companion website of ACCT210

Y

N

Q5

I have visited the textbook companion website of other course(s)

Y

N

Q6

I have visited the ACCT210 textbook companion website

Y

N

(If your answer is N, please go to question Q25)

Q7

I have tried the online quiz (multiple-choice (MC) questions) of the ACCT210 textbook companion website

Y

N

(If your answer is N, please go to question Q25)

Q8

I have sent my online quiz results to my lecturer

Y

N

Q9

I have recommended my schoolmates to do the online quiz

Y

N

Q10

I did the online quiz because my schoolmates suggested me to do so

Y

N

Q11–Q36

Strongly Disagree    Neutral     Strongly Agree

   1      ← ←  4   → →   7

Q11

I find the ACCT210 textbook companion website easy to use

Q12

I find the online quiz useful for my learning of ACCT210

Q13

I would not do the online quiz if my lecturer had not mentioned about it

Q14

I did the online quiz for I know my schoolmates have or would have done it

Q15

I repeated the same quiz until I have all the questions answered correctly

Q16

I sent my online quiz results to my lecturer because of bonus marks

Q17

I find it convenient to access the online quiz

Q18

I enjoy doing the online quiz

Q19

I find the questions of the online quiz easy to answer

Q20

The number of questions in each chapter of the online quiz is too many

Q21

Doing the online quiz enhances my confidence in studying ACCT210

Q22

Doing the online quiz increases my understanding of ACCT210

Q23

Doing the online quiz helps me in preparing for the midterm test of ACCT210

Q24

Doing the online quiz improves my ACCT210 midterm test result

Q25

I believe the textbook companion website is useful for learning

Q26

Doing the online quiz would improve my ACCT210 final exam result

Q27

Doing the online quiz would help me in preparing for the final exam of ACCT210

Q28

Doing the online quiz is time consuming

Q29

I would do the online quiz if I know my other schoolmates did it

Q30

I would do the online quiz if the lecturer says it is useful for my study

Q31

I would do the online quiz if my lecturer gives me bonus marks

Q32

I would do the online quiz even if the midterm test contains only essay questions

Q33

I would do the online quiz if the final exam has MC questions

Q34

I would use the textbook companion website of other course(s) in the future

Q35

I would recommend my schoolmates to do the online quiz in the future

Q36

The lecturer should make the online quiz a compulsory task of the course

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© 2015 Springer Science+Business Media Singapore

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Chak, S.C., Fung, H. (2015). Exploring the Effectiveness of Blended Learning in Cost and Management Accounting: An Empirical Study. In: Ma, W., Yuen, A., Park, J., Lau, W., Deng, L. (eds) New Media, Knowledge Practices and Multiliteracies. Springer, Singapore. https://doi.org/10.1007/978-981-287-209-8_18

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