Abstract
After the credit crunch and crash, the conventional truths, maxims, and assumptions about economic development, social justice, consumerism, citizenship, industrialization, post-industrialization and the “new economy” are in flux. Japanization—the long-term stagnation of economies—is spreading beyond the nation that gave its name to this deep, sustained, and troubling mode of financial crisis. Cities and regions already struggling before 2008 now have even fewer national resources to build foundational or remedial infrastructure. “Top down” policy initiatives from governments are confronting a severe shortage of capital. In the United Kingdom for example, regional development agencies have closed and public sector workers made redundant, in the hope that the private sphere will provide services for health, education, and libraries on the basis of volunteerism, philanthropy, and Prime Minister David Cameron’s “Big Society.” Small businesses are struggling with a decline in support services to enable entrepreneurism, local development, and consumer spending. Yet, with all this talk of decline, cuts, retraction, and loss, there is an innovative and creative opportunity to build a profile, marketing program, and strategy to develop customer loyalty. This application is free, easy to use, and provides local information just in time and at the right time for their customers.
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Notes
- 1.
For a discussion of Japanization, please refer to the podcast by Redhead and Brabazon (2013).
- 2.
R. Mitchell and C. M. Hall report the distinctions in brand loyalty between Margaret River return purchasers and New Zealand wineries. The problem in this study is clear. Margaret River’s consumers are not generalizable to Australian wine makers more generally. One of the arguments offered in this current book on QR Codes is to avoid an easy “slippage” between national and regional allegiances, particularly in New Zealand. However, Mitchell and Hall provide a strong study that asks a key question: what happens after visitors leave a winery’s cellar door? Please refer to “The post-visit consumer behaviour of New Zealand winery visitors,” Journal of Wine Research, Vol. 15, No. 1, 2004, pp. 39–49.
- 3.
Donna Ekart stated that, “QR Codes are often described as a bridge between mobile technology and either your physical or digital library existence,” from “Tech tips for every librarian,” Computers in Libraries, April 2011, p. 38.
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Brabazon, T., Winter, M., Gandy, B. (2014). Introduction: Free, Mobile, and Useful—the Rise and Rise of QR Codes. In: Digital Wine. SpringerBriefs in Business. Springer, Singapore. https://doi.org/10.1007/978-981-287-059-9_1
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DOI: https://doi.org/10.1007/978-981-287-059-9_1
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