What’s ‘Social’ About Social Media?

  • Harry T. Dyer
Part of the Cultural Studies and Transdisciplinarity in Education book series (CSTE, volume 11)


This chapter explores what it means to be ‘social’ online. We begin with a discussion of the manner in which our online social experiences, expectations, and engagements are enmeshed with extant socio-cultural resources in various ways. The discussion then moves to consider the various ways of engaging with social media beyond networking and peer interaction, before moving on to consider the importance of research exploring the ways social media is engaged with beyond content production alone. The chapter makes a clear call for a move away from big data research which at best places undue emphasis on content production and at worst wilfully misrepresents online user experiences. Finally, this chapter presents research exploring how young people negotiated the social milieu online and how they engaged with the various social media platforms they used.


Context collapse Big data research Passive social media use Socio-cultural resources Content production 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  • Harry T. Dyer
    • 1
  1. 1.University of East AngliaNorwichUK

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