Abstract
The term “creativity”—and related expressions like originality, imagination, innovation or inspiration—has become a key word in today’s media and cultural industries. Indeed, the term (frequently in concert with allied notions) is variously used as a guiding organizational principle, a marker of a peculiar form of production, a mobilizing and motivating slogan for employees in workplaces, or a motto differentiating them from other industries. Whatever the veracity of such claims, creativity has become a veritable watchword in media and cultural businesses.
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Ben-Ari, E., Otmazgin, N. (2020). Creativity and Innovation in the Media and Cultural Industries: Setting an Agenda for the Social and Human Sciences. In: Otmazgin, N., Ben-Ari, E. (eds) Creative Context. Creative Economy. Springer, Singapore. https://doi.org/10.1007/978-981-15-3056-2_1
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