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Methodological Procedures and Techniques

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Consumption Behaviour and Social Responsibility

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Abstract

This chapter is divided into two main Sections 4.1 and 4.2, and elaborates on the methodology adopted for carrying out the empirical part of this book. Section 4.1 has eight sub divisions under which exploratory, descriptive, and causal phases of research, construction of questionnaire for collecting data, sample size and sampling technique, distribution and collection of questionnaires, editing, coding, survey database preparation, reliability, and planning for statistical analysis are detailed. Further, Sect. 4.2 presents the sample characteristics. In nutshell, the methodological procedures and statistical techniques on which Part IV of this book is based are accessible from this chapter.

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Authors and Affiliations

  1. Department of Commerce, Kurukshetra University, Kurukshetra, Haryana, India

    Karnika Gupta

  2. Department of Commerce, Kurukshetra University, Kurukshetra, Haryana, India

    Narendra Singh

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  1. Karnika Gupta
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  2. Narendra Singh
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Correspondence to Karnika Gupta .

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Gupta, K., Singh, N. (2020). Methodological Procedures and Techniques. In: Consumption Behaviour and Social Responsibility. Approaches to Global Sustainability, Markets, and Governance. Springer, Singapore. https://doi.org/10.1007/978-981-15-3005-0_4

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