Abstract
This chapter incorporates implications, limitations, and further research directions without which there is no relevance even of a good research. Section 10.1 delivers recommendations to marketers, public policy makers, and society itself. By the way of this section, a unique SLP (Stop → Look → Proceed) strategy is offered for green marketers. Section 10.2 came out with limitations and further research directions. From the findings, a number of avenues for future researches are proposed, most prominent of which is to discover ways of getting responsible actions of irresponsible segment of consumers, and searching for those segments still unidentified.
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Gupta, K., Singh, N. (2020). Implications and Research Directions. In: Consumption Behaviour and Social Responsibility. Approaches to Global Sustainability, Markets, and Governance. Springer, Singapore. https://doi.org/10.1007/978-981-15-3005-0_10
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DOI: https://doi.org/10.1007/978-981-15-3005-0_10
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Publisher Name: Springer, Singapore
Print ISBN: 978-981-15-3004-3
Online ISBN: 978-981-15-3005-0
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