Abstract
The opinion about and the value of milk have evolved gradually over time. Earlier people were paying for the food, but now they are ready to pay for the value of the food. The traditional values like price, taste and convenience are overtaken by the evolving drivers of health and wellness, safety and social impact. Increased prevalence of metabolic disorders and ageing population demands with the need for innovations of inculcating health and wellness in dairy products beyond the standard product attributes. Some of the recent trends with dairy consumers are increased demand for healthy and clean labels, reduction in added sugar, demand for new flavours, environment-friendly nutrition, organic milk, high-protein dairy supplements, designer milk, etc.
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18 August 2020
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Kumari, A., Solanki, H., Sudhakaran V, A. (2020). Novel Milk and Milk Products: Consumer Perceptions. In: Minj, J., Sudhakaran V, A., Kumari, A. (eds) Dairy Processing: Advanced Research to Applications. Springer, Singapore. https://doi.org/10.1007/978-981-15-2608-4_14
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