Satsuma Shochu and Geographic Indication

Abstract

In this chapter, I take up the subject of Satsuma shochu, which has developed into an industry representative of Kagoshima Prefecture, by examining the relationship between the supply of its ingredients and its local culture and environment. Historically, alcoholic beverages have been created in all regions using local ingredients and have been consumed by local people. Satsuma shochu is no different. These days, Satsuma shochu has currently acquired a geographic indication of its area of production, and the spirit has become established as a global brand. The key to this identity is locality. Using local ingredients, skillfully exploiting the regional climate, and maintaining the flavor beloved by local people is vital. For Satsuma shochu to continue as a spirit loved by local people as well as the Japanese nationwide, diligence by the producers is needed. It is also crucial to recognize the significance of producers and consumers working together to cultivate the rich local culture and climate through their involvement in the natural environment, and to take care to maintain this relationship.