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Effects of Experience on Valuing a Tourist Event: A Theoretical Review and Propositions

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Advances in Tourism, Technology and Smart Systems

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 171))

Abstract

Events are a privileged way of creating experiences. Experiential marketing brings the brand to life, establishing a more complete, interactive and compelling perception, and is an essential source of competitive advantage for event organizers in the tourism context.

The aim of this study is to formulate some propositions that may contribute to the analysis of the effects of experiential values on visitor’s satisfaction and post-event behavior.

Next, a conceptual model is presented, which includes all the constructs necessary to elaborate the data collection. The article ends with a conclusion and some recommendations on how to operationalize this study.

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Author information

Authors and Affiliations

  1. CEOS.PP/ISCAP/P.PORTO, Porto, Portugal

    Ana Pinto de Lima, Jorge Pacheco & Pedro Silva

Authors
  1. Ana Pinto de Lima
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  2. Jorge Pacheco
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  3. Pedro Silva
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Corresponding author

Correspondence to Ana Pinto de Lima .

Editor information

Editors and Affiliations

  1. Department of Informatics Engineering, University of Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. Institute of Accounting and Admn, Polytechnic of Porto, S. Mamede de Infesta, Portugal

    António Abreu

  3. Institute of Accounting and Admn, Polytechnic of Porto, S. Mamede de Infesta, Portugal

    João Vidal de Carvalho

  4. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Dália Liberato

  5. Business Administration and Tourism, University of Vigo, Ourense, Spain

    Elisa Alén González

  6. School of Hospitality and Tourism, Polytechnic of Porto, VILA DO CONDE, Portugal

    Pedro Liberato

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de Lima, A.P., Pacheco, J., Silva, P. (2020). Effects of Experience on Valuing a Tourist Event: A Theoretical Review and Propositions. In: Rocha, Á., Abreu, A., de Carvalho, J., Liberato, D., González, E., Liberato, P. (eds) Advances in Tourism, Technology and Smart Systems. Smart Innovation, Systems and Technologies, vol 171. Springer, Singapore. https://doi.org/10.1007/978-981-15-2024-2_40

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