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Tourists’ Characteristics, Travel Motivation and Satisfaction

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Advances in Tourism, Technology and Smart Systems

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 171))

Abstract

Our society is growing older and it is important to develop the senior tourism market. Consumers aged 55 and older are a fastest growing market segment and a major business opportunity. The purpose of this research is to develop and test a model to investigate the characteristics of the senior tourists that affect the factors of travel motivation and travel satisfaction. We intent to explore the existence of statistically significant differences in satisfaction between groups of senior tourists using the same categories. A path analysis is carried out in order to describe direct dependencies among a set of variables. In this study (n=537 senior tourists visiting the Azores islands) a model is proposed to identify the senior tourists’ characteristics which significantly affect each of the dependent variables (motivation factors and satisfaction) and which types of effects explain the association among variables. Travel satisfaction depends both on age group and perception of health status by the senior tourists. New opportunities can be found for both public and private sectors to develop and marketing new tourism products that can attract the right senior market segments.

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Author information

Authors and Affiliations

  1. CICS.UAc/CICS, NOVA.UAc, Universidade dos Açores, Ponta Delgada, Portugal

    Osvaldo Silva & Licínio Tomás

  2. IPCDSH da Universidade de Coimbra, Universidade dos Açores, Ponta Delgada, Portugal

    Teresa Medeiros

  3. CEEAplA, Universidade dos Açores, Ponta Delgada, Portugal

    Ana Isabel Moniz

  4. Universidade dos Açores, Ponta Delgada, Portugal

    Sheila Furtado

  5. IPCDSH da Universidade de Coimbra, Coimbra, Portugal

    Joaquim Ferreira

Authors
  1. Osvaldo Silva
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  2. Teresa Medeiros
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  3. Ana Isabel Moniz
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  4. Licínio Tomás
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  5. Sheila Furtado
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  6. Joaquim Ferreira
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Corresponding author

Correspondence to Osvaldo Silva .

Editor information

Editors and Affiliations

  1. Department of Informatics Engineering, University of Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. Institute of Accounting and Admn, Polytechnic of Porto, S. Mamede de Infesta, Portugal

    António Abreu

  3. Institute of Accounting and Admn, Polytechnic of Porto, S. Mamede de Infesta, Portugal

    João Vidal de Carvalho

  4. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Dália Liberato

  5. Business Administration and Tourism, University of Vigo, Ourense, Spain

    Elisa Alén González

  6. School of Hospitality and Tourism, Polytechnic of Porto, VILA DO CONDE, Portugal

    Pedro Liberato

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Silva, O., Medeiros, T., Moniz, A.I., Tomás, L., Furtado, S., Ferreira, J. (2020). Tourists’ Characteristics, Travel Motivation and Satisfaction. In: Rocha, Á., Abreu, A., de Carvalho, J., Liberato, D., González, E., Liberato, P. (eds) Advances in Tourism, Technology and Smart Systems. Smart Innovation, Systems and Technologies, vol 171. Springer, Singapore. https://doi.org/10.1007/978-981-15-2024-2_38

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