Abstract
The global integration of markets, rapid changes in technology and reduced lifecycles for product and technology have made the Micro, Small and Medium Enterprises (MSMEs) to focus on sustainability measures while considering innovation as an essential aspect to attain benefit in sustainable competition. Thus, the present study contributes to the empirical literature by finding out relationships between the critical factors which enhance the sustainable-oriented innovation for Indian manufacturing MSMEs. To this end, an exhaustive review of the literature and the opinion of the experts is taken, and a model is prepared using TISM technique to find the relationship between the factors. The outcome of the present study after applying total interpretive structural modelling technique is a framework which depicts the relationship between the factors influencing sustainable-oriented innovation for Indian manufacturing MSMEs.
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Khurana, S., Mannan, B., Haleem, A. (2020). Total Interpretive Structural Modelling of Critical Factors of Sustainable-Oriented Innovation for Indian Manufacturing MSMEs. In: Kumar, H., Jain, P. (eds) Recent Advances in Mechanical Engineering. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-15-1071-7_9
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