Skip to main content

Michael Jeffrey Jordan v. Trademark Review and Adjudication Board of the State Administration for Industry and Commerce of the People’s Republic of China & Jordan Sports Co., Ltd. (Administrative Disputes over Trademark)—Right to One’s Name May Constitute “Prior Right” Protected by Trademark Law

  • Chapter
  • First Online:
Selected Cases from the Supreme People’s Court of the People’s Republic of China

Part of the book series: Library of Selected Cases from the Chinese Court ((LSCCPC))

  • 436 Accesses

Abstract

The right to one’s name is an important personal right of a natural person to his or her name, and the right to one’s name may constitute the “prior art” as stipulated in Article 31 of the Trademark Law amended in 2001.

The retrial collegial panel: Tao Kaiyuan, Wang Chuang, Xia Junli, Wang Yanfang, Du Weike (Translated by: Zheng Daxuan; Proofread by: Zhang Hongsheng).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 149.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 199.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Article 31 of the Trademark Law amended in 2001 provides that, “Trademark registration applications shall not harm existing prior rights of others, use of improper means to forestall registration of a trademark which is in use and has certain impact shall not be allowed”. The said law was revised in 2013 for the third time, and it has made identical provisions in Article 32.

  2. 2.

    Article 18 of Rules on Administrative Cases involving Granting or Affirming Trademark Rights provides, “the prior rights provided in Article 32 of the Trademark Law include the civil rights enjoyed by the parties before the filing date of the trademark application or other legal rights that should be protected. When the trademark is approved for registration, nonexistence of the prior right does not affect the registration of the disputed trademark”.

  3. 3.

    He [1].

Reference

  1. He Xiaorong, “Making Individual Cases Fairly Promote the Rule of Law”, People’s Daily, December 12, 2016.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Kaiyuan Tao .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Law Press China

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Tao, K., Wang, C., Xia, J., Wang, Y., Du, W. (2020). Michael Jeffrey Jordan v. Trademark Review and Adjudication Board of the State Administration for Industry and Commerce of the People’s Republic of China & Jordan Sports Co., Ltd. (Administrative Disputes over Trademark)—Right to One’s Name May Constitute “Prior Right” Protected by Trademark Law. In: Selected Cases from the Supreme People’s Court of the People’s Republic of China. Library of Selected Cases from the Chinese Court. Springer, Singapore. https://doi.org/10.1007/978-981-15-0342-9_2

Download citation

  • DOI: https://doi.org/10.1007/978-981-15-0342-9_2

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-15-0341-2

  • Online ISBN: 978-981-15-0342-9

  • eBook Packages: Law and CriminologyLaw and Criminology (R0)

Publish with us

Policies and ethics