Abstract
Artists are those who view a firm as a way to create something wonderful. The two main subtypes differ in how much emphasis they place on seeking the approval of the mass market. Purists are more interested in developing something beautiful in their own eyes and enjoy the creative process; they do not really care about what others think, beyond ensuring the company’s survival. Visionaries are interested in developing something wonderful for their customers. Although profit is secondary to them, visionaries do not consider their work a success unless their target segment reacts to their products/services enthusiastically. Artists seek to create products and services that are the best they can possibly be instead of simply good enough. Profit maximization is at most a secondary concern to them.
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Ding, M. (2019). Company Type 5: Artists. In: Rethinking Chinese Cultural Identity. Springer, Singapore. https://doi.org/10.1007/978-981-13-9961-9_40
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DOI: https://doi.org/10.1007/978-981-13-9961-9_40
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Publisher Name: Springer, Singapore
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Online ISBN: 978-981-13-9961-9
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