Abstract
In this chapter, I provide a brief overview of the current Hualish brand, highlighting some unique characteristics. I review existing practices that can be considered branding, the different emphases that have been placed on the outward brand versus the inward brand, the composite brand, and the quantitative representation of gravitas.
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© 2019 Fudan University Press
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Ding, M. (2019). Current Hualish Brand. In: Rethinking Chinese Cultural Identity. Springer, Singapore. https://doi.org/10.1007/978-981-13-9961-9_10
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DOI: https://doi.org/10.1007/978-981-13-9961-9_10
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Publisher Name: Springer, Singapore
Print ISBN: 978-981-13-9960-2
Online ISBN: 978-981-13-9961-9
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