Abstract
Online interactive video has increasingly attracted attention in the field of marketing. It is of certain practical significance to discuss issues concerned with interactive video content production. Compared with traditional linear video, online interactive video exists as a more sophisticated mode of content production and procedures. According to the analysis of the content features of online interactive video, this paper proposes some proposals related to the design of the interactive video content. It is hoped that the research conclusion can offer some beneficial enlightenment for the content production of online interactive video.
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He, B. (2020). Characteristics of Content in Online Interactive Video and Design Strategy. In: Pan, JS., Li, J., Tsai, PW., Jain, L. (eds) Advances in Intelligent Information Hiding and Multimedia Signal Processing. Smart Innovation, Systems and Technologies, vol 156. Springer, Singapore. https://doi.org/10.1007/978-981-13-9714-1_44
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DOI: https://doi.org/10.1007/978-981-13-9714-1_44
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