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Disruptive Innovation and the Commercialisation of Technology

  • Tim Mazzarol
  • Sophie Reboud
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Abstract

This chapter examines the role of innovation as a key economic driver and the nature of radical or disruptive innovations as a major source of new technological products and processes. It examines the theory and practice of strategic management of innovation, and the generation of innovation value through the adoption of a Blue Ocean strategy. The chapter also provides an overview of new product development processes such as Stage-Gate® and Lean Start-Up, plus the process of assessing innovation rent.

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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  • Tim Mazzarol
    • 1
  • Sophie Reboud
    • 2
  1. 1.University of Western AustraliaCrawleyAustralia
  2. 2.Burgundy School of BusinessDijonFrance

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