Abstract
This chapter examines some of the psychological and social trait theories of entrepreneurship as well as environmental factors likely to trigger enterprising behaviour. Also examined are the roles of creativity and achievement drive, plus concepts for evaluating individual entrepreneurial traits. The chapter also overviews the concept of entrepreneurial orientation.
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Mazzarol, T., Reboud, S. (2020). The Entrepreneur. In: Entrepreneurship and Innovation. Springer Texts in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-13-9412-6_2
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