Abstract
As social media is playing a transforming role among people around the world by facilitating a platform to share their feelings, memories, and happiness. Thus, we find the popularity of websites like Facebook and Twitter growing manifold. Even the corporate has been impacted by social media so much so that it acts as an opportunity for employer branding. Apart from that social media (like LinkedIn, Facebook, and Twitter) has also emerged as a new method of recruitment which is followed by most reputed IT enabled services (ITES) companies, institution, life insurance, hospital, etc. This paper explores the possibility of using social media by educational institutions for sourcing its employees, especially the professionals. The main purpose of this survey is to investigate thoroughly whether institutions are using branding in their recruitment process and how employer branding impacts the recruitment and retaining process in the engineering institutions and colleges of Bhubaneswar .
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Acknowledgements
It is hereby I have declared that all the information related to my survey is valid and ethical, which is collected by the authorized person on the institutions. Here, I have mentioned the details of all authorized persons in a simple manner:
ITER (SOA UNIVERSITY), Data collected in personal interview is ethical and authenticated by authorized person “Prof. Dr. Sujit Kumar Das (placement head), SOA University”.
SILICON (BPUT), Data collected in personal interview is ethical and authenticated by authorized person “Prof. Saroj Kanta Misra (Director of Silicon), BPUT University”.
Centurion University of Technology and Management (CUTM) Bhubaneswar, Data collected in personal interview is ethical and authenticated by authorized person “Prof. Sudhansu Nayak (placement head), CUTM University”.
Gandhi engineering college (GEC) Bhubaneswar, Data collected in personal interview is ethical and authenticated by authorized person “Dr. Rati Ranjan Sabat (Principal), BPUT University”.
Hi-Tech Institute of Technology (HIT) Bhubaneswar, Data collected in personal interview is ethical and authenticated by authorized person “Prof. Dr. Jayakrushna Moharana (Principal), BPUT University”.
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Panda, A. (2020). Role of Social Media in Employer Branding—A Study on Selected Engineering Colleges (Private) in Bhubaneswar. In: Patnaik, S., Ip, A., Tavana, M., Jain, V. (eds) New Paradigm in Decision Science and Management. Advances in Intelligent Systems and Computing, vol 1005. Springer, Singapore. https://doi.org/10.1007/978-981-13-9330-3_3
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DOI: https://doi.org/10.1007/978-981-13-9330-3_3
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