Multi-attribute Decision Making Process in Economic Behavior: Process Tracking of Decision Making and Computer Simulation

  • Kazuhisa TakemuraEmail author


Most consumers make purchase decisions on the basis of various considerations such as price, design, and brand performance. Thus, the behavior of consumers can be considered as multi-attribute decision making.


Multi-attribute decision making process Process-tracing technique 


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© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Department of PsychologyWaseda UniversityTokyoJapan

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